ActiveCampaign VS Moosend

ActiveCampaign VS Moosend: Which Email Marketing Software is Better?

In the digital age, email marketing has emerged as a crucial tool for businesses of all sizes. It allows companies to connect directly with their audience, build strong relationships, and drive conversions through targeted and personalized communication. With its ability to deliver tailored messages to specific segments, track performance metrics, and automate marketing workflows, email marketing is indispensable in any modern marketing strategy. Choosing the right email marketing software is vital to harnessing the full potential of this powerful channel. ActiveCampaign VS Moosend are two popular platforms that offer a range of features designed to enhance email marketing efforts. This comparison aims to provide a detailed analysis of both ActiveCampaign and Moosend, examining their features, ease of use, performance, pricing, and customer support. By the end of this comparison, you will have a clearer understanding of which tool best suits your business needs, enabling you to make an informed decision.

Overview of ActiveCampaign

ActiveCampaign was founded in 2003 by Jason VandeBoom with the vision of creating an all-in-one marketing solution for businesses. Initially starting as an on-premise software focused on helping businesses with their email marketing, ActiveCampaign transitioned to the cloud in 2013 to better serve the growing needs of its customers. Headquartered in Chicago, ActiveCampaign has expanded significantly, now serving over 150,000 customers worldwide. Its platform is renowned for its powerful automation capabilities and seamless CRM integration, making it a leader in the email marketing industry.

Key Features

1. Automation: ActiveCampaign is celebrated for its advanced automation features. The platform’s visual automation builder allows users to create complex workflows easily. These automations can include sending personalized emails based on user actions, scoring leads, and automating follow-ups, which helps businesses streamline their marketing processes and improve efficiency.

2. CRM Integration: ActiveCampaign includes a built-in CRM that integrates smoothly with its email marketing and automation tools. This feature helps businesses manage customer relationships and sales processes in one place, providing a comprehensive view of customer interactions. The CRM enables deal tracking, contact management, and sales automation, ensuring that marketing and sales efforts are well-coordinated.

3. Email Templates: The platform offers a vast library of professionally designed email templates that can be customized to match a brand’s unique style. The drag-and-drop email builder simplifies the creation process, allowing users to design visually appealing emails without needing any coding skills. Additionally, users can create their own templates from scratch or use HTML for more advanced customization.

4. Advanced Segmentation: ActiveCampaign provides powerful segmentation capabilities, allowing users to create highly targeted email lists based on various criteria such as user behavior, demographics, and engagement levels. This ensures that the right messages are delivered to the right audience, enhancing the effectiveness of email campaigns.

5. Analytics and Reporting: ActiveCampaign offers comprehensive analytics and reporting tools that provide insights into campaign performance. Users can track key metrics like open rates, click-through rates, and conversion rates. The platform’s reporting features help users understand their audience better and make data-driven decisions to optimize their marketing strategies.

Target Audience

ActiveCampaign is ideal for small to medium-sized businesses (SMBs) and enterprises looking for a robust marketing automation and CRM solution. It is particularly beneficial for businesses that want to automate their marketing and sales processes to enhance customer engagement and drive growth. Marketing teams, sales teams, and business owners who seek an all-in-one platform to manage their email marketing, customer relationships, and sales pipelines will find ActiveCampaign to be a valuable asset. Additionally, businesses that require advanced segmentation and personalization features to deliver highly targeted campaigns will benefit significantly from using ActiveCampaign.

Read ActiveCampaign Review 2024

Overview of Moosend

Moosend was founded in 2011 by Yannis Psarras and Panos Melissaropoulos with the aim of providing an affordable and user-friendly email marketing solution for businesses of all sizes. Based in London, Moosend has rapidly grown to become a respected player in the email marketing industry, known for its intuitive platform and powerful features. The company’s commitment to simplicity and efficiency has earned it a loyal customer base across various industries, helping businesses enhance their marketing efforts through effective email campaigns.

Key Features

1. Ease of Use: Moosend is designed with user-friendliness in mind, making it accessible to users of all skill levels. The platform’s intuitive interface allows users to quickly navigate through its features, from creating and managing email campaigns to setting up automation workflows. The drag-and-drop email editor makes designing professional emails straightforward, eliminating the need for advanced technical skills.

2. Advanced Analytics: Moosend provides comprehensive analytics and reporting tools that offer deep insights into email campaign performance. Users can track key metrics such as open rates, click-through rates, bounce rates, and conversion rates. These insights help businesses understand their audience better and refine their email marketing strategies for improved results. Moosend’s advanced analytics also include heatmaps and A/B testing capabilities, enabling users to optimize their campaigns effectively.

3. Email Campaign Management: Moosend offers a robust suite of tools for managing email campaigns efficiently. The platform provides a variety of customizable email templates that cater to different needs and industries. Users can easily create, schedule, and automate email campaigns, ensuring timely and relevant communication with their audience. Moosend also supports segmentation and personalization, allowing users to target specific groups within their subscriber list with tailored messages.

4. Automation: Moosend includes powerful automation features that enable users to create sophisticated workflows for their email marketing campaigns. The automation editor is user-friendly, allowing users to set up triggers, actions, and conditions to automate tasks such as sending welcome emails, follow-up sequences, and re-engagement campaigns. These automation capabilities help businesses save time and maintain consistent communication with their audience.

5. Integrations: Moosend integrates with a wide range of third-party applications and services, including e-commerce platforms, CRM systems, and social media tools. This flexibility allows businesses to streamline their marketing efforts and ensure that their email marketing is seamlessly integrated with other aspects of their operations.

Target Audience

Moosend is an excellent choice for small to medium-sized businesses (SMBs) that require an affordable and easy-to-use email marketing solution. It is particularly well-suited for businesses that need powerful analytics and automation features without the complexity and high costs associated with some other platforms. Marketing teams, entrepreneurs, and business owners looking for a straightforward yet effective tool to manage their email campaigns will find Moosend to be a valuable asset. Additionally, organizations that value robust customer support and comprehensive educational resources will benefit from Moosend’s commitment to user success.

Read Moosend Review 2024

Ease of Use: ActiveCampaign VS Moosend

User Interface Comparison

ActiveCampaign: ActiveCampaign features a modern, visually appealing user interface designed to provide easy access to its robust set of tools. The dashboard is well-organized, allowing users to navigate quickly between campaign creation, automation workflows, and CRM management. The visual automation builder is particularly user-friendly, enabling users to create complex workflows with a simple drag-and-drop interface. However, due to the extensive range of features and customization options, the interface can sometimes feel a bit overwhelming, especially for new users.

Moosend: Moosend offers a clean, straightforward user interface that prioritizes ease of use. The dashboard is intuitive, providing quick access to all essential features such as campaign creation, automation, and analytics. The drag-and-drop email editor is highly accessible, allowing users to design professional emails effortlessly. Moosend’s interface is designed to minimize complexity, making it easy for users of all skill levels to navigate and utilize its features effectively.

Learning Curve

ActiveCampaign: ActiveCampaign’s extensive features and customization options come with a steeper learning curve. While the platform offers powerful tools like the visual automation builder and comprehensive CRM integration, new users may need some time to become familiar with its full capabilities. ActiveCampaign provides a wealth of resources, including tutorials, webinars, and a detailed knowledge base, to help users get up to speed. Despite these resources, the initial setup and learning process can be time-consuming for those who are new to advanced email marketing and automation tools.

Moosend: Moosend is designed to be user-friendly from the outset, with a minimal learning curve. The platform’s simplicity and intuitive interface make it easy for new users to get started quickly. The drag-and-drop email editor and straightforward automation setup ensure that users can create and manage email campaigns without extensive training. Moosend also offers helpful guides, video tutorials, and a comprehensive knowledge base to support users, but overall, the platform’s design prioritizes ease of use, allowing users to achieve their marketing goals with minimal effort.

In summary, while ActiveCampaign offers a powerful and feature-rich interface suitable for advanced users, it requires a more significant time investment to master. Moosend, on the other hand, provides a simpler and more approachable interface that is ideal for beginners and those seeking an easy-to-use email marketing solution. Both platforms cater to different user needs, with ActiveCampaign focusing on extensive capabilities and Moosend emphasizing accessibility and ease of use.

Features and Functionality: ActiveCampaign VS Moosend

Email Templates

ActiveCampaign: ActiveCampaign offers an extensive library of customizable email templates designed to meet various marketing needs. Users can choose from a wide range of professionally designed templates or create their own from scratch using the drag-and-drop email builder. The platform provides advanced customization options, allowing users to adjust layouts, fonts, colors, images, and more to match their brand identity. For those with coding skills, ActiveCampaign also supports HTML editing, giving users complete control over the design of their emails. The flexibility and variety of templates make it easy to create visually appealing and effective email campaigns.

Moosend: Moosend also provides a solid selection of customizable email templates that cater to different industries and purposes. The drag-and-drop email editor is user-friendly and allows users to design professional-looking emails without needing technical expertise. While Moosend’s template library may not be as extensive as ActiveCampaign’s, it still offers a good variety of options that can be easily tailored to fit a brand’s aesthetic. The customization options are straightforward, focusing on simplicity and ease of use, which makes it ideal for users who prefer a more streamlined approach to email design.

Automation Capabilities

ActiveCampaign: ActiveCampaign excels in its automation capabilities, offering a powerful visual automation builder that allows users to create complex workflows with ease. The platform supports a wide range of triggers, actions, and conditions, enabling users to automate tasks such as sending personalized emails based on user behavior, scoring leads, and managing sales follow-ups. ActiveCampaign’s automation features are highly flexible, allowing for advanced customization and detailed segmentation. This makes it possible to create highly targeted and sophisticated automation sequences that enhance customer engagement and streamline marketing efforts.

Moosend: Moosend provides robust automation features that are designed to be user-friendly and effective. The platform includes a visual automation editor that allows users to set up workflows using triggers and actions. While Moosend’s automation capabilities may not be as advanced as ActiveCampaign’s, they are more than sufficient for most marketing needs. Users can automate tasks such as sending welcome emails, drip campaigns, and re-engagement sequences. Moosend’s automation is ideal for users who need straightforward, effective automation without the complexity of more advanced tools.

CRM Integration

ActiveCampaign: ActiveCampaign includes a built-in CRM system that seamlessly integrates with its email marketing and automation features. This integration allows users to manage customer relationships and sales processes within the same platform, providing a unified view of customer interactions and sales pipelines. The CRM offers robust features such as deal tracking, contact management, and lead scoring, which help sales teams stay organized and efficient. Additionally, ActiveCampaign integrates with a wide range of third-party CRM systems and other tools, enhancing its versatility and functionality.

Moosend: Moosend does not include a built-in CRM, but it supports integration with various third-party CRM systems through APIs and integration tools like Zapier. This allows users to connect their email marketing efforts with their preferred CRM, ensuring that customer data is synchronized across platforms. While the integration may not be as seamless or comprehensive as ActiveCampaign’s built-in solution, it provides sufficient flexibility for users who need to connect Moosend with other CRM systems. Moosend’s approach allows businesses to maintain their existing CRM workflows while benefiting from its email marketing capabilities.

In summary, ActiveCampaign stands out with its extensive email template customization options, advanced automation capabilities, and integrated CRM system, making it a powerful tool for businesses seeking a comprehensive marketing and sales platform. Moosend, on the other hand, offers a solid selection of templates, user-friendly automation features, and flexible CRM integration options, making it an excellent choice for users who prioritize simplicity and ease of use. Both platforms provide valuable tools for enhancing email marketing efforts, but they cater to different user needs and preferences.

Performance and Deliverability: ActiveCampaign VS Moosend

Email Deliverability Rates

ActiveCampaign: ActiveCampaign is well-regarded for its high email deliverability rates. The platform employs several strategies to ensure that emails reach recipients’ inboxes rather than their spam folders. ActiveCampaign maintains a strong sender reputation by using dedicated IP addresses for high-volume senders, adhering to industry best practices, and providing tools for users to monitor and improve their sender reputation. Additionally, ActiveCampaign offers email authentication methods such as SPF, DKIM, and DMARC, which help verify the legitimacy of emails and enhance deliverability. Regular monitoring and optimization efforts ensure that users achieve consistent and reliable delivery rates.

Moosend: Moosend also offers excellent email deliverability rates, leveraging its robust infrastructure and adherence to email best practices. The platform employs email authentication methods such as SPF and DKIM to verify email legitimacy and improve deliverability. Moosend’s partnership with reputable email service providers ensures high deliverability by maintaining a good sender reputation. The platform also provides tools for list management and cleaning, helping users maintain high-quality email lists and reduce the risk of bounces and spam complaints. Overall, Moosend’s focus on deliverability ensures that users’ emails reach their intended recipients consistently.

Performance Metrics

ActiveCampaign: ActiveCampaign provides comprehensive tracking and reporting features that give users detailed insights into their email campaign performance. Users can monitor key metrics such as open rates, click-through rates, bounce rates, and unsubscribe rates. The platform’s reporting tools include visual dashboards and custom reports, allowing users to analyze data and identify trends effectively. ActiveCampaign also offers advanced segmentation and A/B testing features, enabling users to optimize their campaigns based on performance data. Additionally, the platform integrates with Google Analytics for enhanced tracking and deeper insights into user behavior and campaign effectiveness.

Moosend: Moosend offers robust performance tracking and reporting features designed to provide clear insights into email campaign success. Users can track essential metrics such as open rates, click-through rates, bounce rates, and conversion rates through an intuitive dashboard. Moosend’s reporting tools include heatmaps, which visually display where recipients clicked within an email, and A/B testing capabilities that allow users to experiment with different email elements to optimize results. The platform’s analytics are designed to be user-friendly, making it easy for users to understand and act on the data. Moosend’s integration with Google Analytics further enhances its tracking capabilities, providing comprehensive insights into campaign performance.

In summary, both ActiveCampaign and Moosend offer high email deliverability rates and robust performance tracking features. ActiveCampaign stands out with its advanced reporting capabilities, detailed analytics, and extensive integration options, making it ideal for users who require in-depth performance insights and optimization tools. Moosend, with its user-friendly reporting tools and clear visualization of campaign metrics, provides a reliable and accessible solution for users who prioritize simplicity and ease of use while maintaining high deliverability standards. Both platforms ensure that users can effectively monitor and optimize their email marketing efforts to achieve the best possible results.

Pricing: ActiveCampaign VS Moosend

Pricing Plans

ActiveCampaign: ActiveCampaign offers a range of pricing plans tailored to different business needs, primarily based on the number of contacts and the level of features required.

  1. Lite:
    • Starts at $15 per month for up to 500 contacts.
    • Includes email marketing, marketing automation, and chat & email support.
  2. Plus:
    • Starts at $70 per month for up to 500 contacts.
    • Includes all Lite features plus CRM with sales automation, landing pages, Facebook Custom Audiences, and contact scoring.
  3. Professional:
    • Starts at $187 per month for up to 500 contacts.
    • Includes all Plus features plus site messaging, attribution, predictive sending, and win probability.
  4. Enterprise:
    • Custom pricing for larger businesses.
    • Includes all Professional features plus custom reporting, custom mail server domain, dedicated account representative, and free design services.

Moosend: Moosend offers straightforward and affordable pricing plans, with options that cater to different levels of usage and business sizes.

  1. Free:
    • Free for up to 1,000 subscribers.
    • Includes unlimited emails, automation workflows, and reporting features.
  2. Pro:
    • Starts at $8 per month for up to 1,000 subscribers.
    • Includes all Free features plus transactional emails, landing pages, and priority support.
  3. Enterprise:
    • Custom pricing for larger businesses with specific needs.
    • Includes all Pro features plus a dedicated IP, SSO & SAML, onboarding & migration, and advanced reporting.


ActiveCampaign: ActiveCampaign’s pricing reflects its comprehensive suite of features, making it a cost-effective solution for businesses that require advanced automation, CRM integration, and detailed analytics. The higher price points are justified by the extensive functionality offered, which can significantly enhance marketing and sales processes. For businesses that need a robust all-in-one platform, ActiveCampaign provides excellent value for money, especially given the depth of its automation and CRM capabilities. The platform’s scalability and customization options make it suitable for growing businesses that need more sophisticated tools as they expand.

Moosend: Moosend is designed to be an affordable option for small to medium-sized businesses, offering a highly cost-effective solution for those with limited budgets. Its free plan is particularly attractive for startups and small businesses, providing essential features at no cost. The Pro plan is competitively priced and offers a good balance of cost and functionality, making it accessible for a wide range of users. While Moosend may not have all the advanced features of ActiveCampaign, it delivers excellent value for those who need a reliable and straightforward email marketing tool. The platform’s pricing structure is transparent and simple, ensuring that users only pay for the features they need.

In summary, ActiveCampaign is a cost-effective choice for businesses that need a comprehensive and feature-rich platform, making it worth the higher price for its advanced capabilities. Moosend, on the other hand, offers an affordable and straightforward solution, ideal for smaller businesses and those with limited budgets, providing essential email marketing features at a lower cost. Both platforms provide good value for money, but they cater to different user needs and financial constraints.

Conclusion: ActiveCampaign VS Moosend

Summary of Key Points

In our comparison of ActiveCampaign and Moosend, we have explored several critical aspects:

  • Company Backgrounds: ActiveCampaign is a well-established platform known for its robust automation and CRM capabilities, while Moosend offers a simpler, more affordable email marketing solution.
  • Ease of Use: ActiveCampaign provides a powerful interface with a steeper learning curve, whereas Moosend is designed for quick and easy setup, making it ideal for beginners.
  • Features and Functionality: ActiveCampaign excels with its extensive customization options, advanced automation, and integrated CRM system. Moosend offers essential email marketing features with user-friendly automation and flexible CRM integration.
  • Performance and Deliverability: Both platforms ensure high deliverability rates and offer robust performance tracking. ActiveCampaign provides more advanced analytics, while Moosend focuses on simplicity and clear visualization of metrics.
  • Pricing: ActiveCampaign offers a comprehensive suite of features at higher price points, while Moosend is more affordable, making it a great choice for small to medium-sized businesses and startups.

For businesses that need a powerful, all-in-one solution with advanced automation, CRM integration, and detailed analytics, ActiveCampaign is the superior choice. It is especially suitable for medium to large businesses and those looking to scale their marketing efforts with sophisticated tools.

On the other hand, Moosend is an excellent option for small businesses, startups, and nonprofits that prioritize simplicity and affordability. It provides essential email marketing features at a lower cost, making it ideal for users who do not require advanced functionalities.

To determine which platform best suits your needs, we recommend trying out the free trials or demos of both ActiveCampaign and Moosend. This hands-on experience will help you make an informed decision based on your specific requirements and preferences.

Top FAQs of “ActiveCampaign VS Moosend”

1. What are the main differences between ActiveCampaign and Moosend?

ActiveCampaign offers advanced automation, CRM integration, and detailed analytics, while Moosend focuses on simplicity, affordability, and essential email marketing features.

2. Which platform is more affordable?

Moosend is generally more affordable, especially for small businesses and startups, with a free tier and lower-cost plans compared to ActiveCampaign.

3. Which platform is easier to use?

Moosend is easier to use, with a straightforward interface and minimal learning curve. ActiveCampaign, while more powerful, has a steeper learning curve due to its extensive features.

4. Does ActiveCampaign have a built-in CRM?

Yes, ActiveCampaign includes a built-in CRM system that integrates seamlessly with its email marketing and automation features.

5. Can I use custom email templates with Moosend?

Yes, Moosend allows you to use and customize a variety of email templates using its drag-and-drop editor.

6. Which platform offers better automation capabilities?

ActiveCampaign offers more advanced and flexible automation capabilities compared to Moosend.

7. Is Moosend suitable for large businesses?

Moosend is best suited for small to medium-sized businesses. Large businesses may find ActiveCampaign more suitable due to its advanced features and scalability.

8. Do both platforms offer free trials?

Yes, both ActiveCampaign and Moosend offer free trials, allowing users to test their features before committing to a plan.

9. How do the deliverability rates compare between the two?

Both platforms maintain high deliverability rates, with ActiveCampaign using advanced authentication methods and Moosend leveraging its robust infrastructure.

10. Which platform provides better customer support?

ActiveCampaign offers more extensive customer support options, including chat, email, and phone support. Moosend provides reliable support through email and a knowledge base, with fewer options than ActiveCampaign.

Share This Post

Related Articles