9 Best Mailjet Alternatives in 2023 (Free & Paid)

9 Best Mailjet Alternatives in 2023 (Free & Paid)

As the digital world continues to evolve at an astonishing pace, email marketing has solidified its role as an indispensable tool for businesses in 2023. Amidst this digital renaissance, Mailjet has emerged as a popular email marketing solution, revered for its user-friendly interface and reliable delivery. However, the quest for more tailored solutions has prompted users to seek alternatives that better align with their evolving needs. This blog post aims to illuminate the pathway to the top Mailjet substitutes, both free and paid, offering readers a comprehensive comparison of features, pricing, and user experiences to empower their marketing strategies.

9 Best Mailjet Alternatives in 2023 (Free & Paid)

1. Hubspot – Comprehensive Marketing Hub

2. GetResponse – Conversion-Focused Tool

3. ActiveCampaign – Automation Excellence

4. Brevo (Sendinblue) – All-In-One Platform

5. MailerLite – Simplicity Meets Power

6. Flodesk – Designer-Quality Campaigns

7. EmailOctopus – Budget-Friendly Simplicity

8. Omnisend – E-commerce Specialist

9. Moosend – User-Friendly Automation

1. HubSpot

HubSpot stands out from Mailjet with its comprehensive inbound marketing approach that goes beyond email. Its CRM core integrates email marketing with sales, service, and operations software on a single platform, offering a seamless user experience and deeper insights into the customer journey. Unlike Mailjet, which focuses primarily on email, HubSpot provides a full suite of tools to attract, engage, and delight customers at every stage.

HubSpot Key Features

  • CRM-powered email marketing
  • Advanced segmentation and personalization
  • Marketing automation workflows
  • Detailed performance analytics
  • A suite of additional marketing tools beyond email

HubSpot Pricing

Free CRM; Email Marketing starts at $45/month with additional capabilities scaling with higher tiers.

2. GetResponse

GetResponse expands on Mailjet’s capabilities with powerful conversion-focused tools such as webinar hosting and advanced automation for comprehensive marketing funnels. It is particularly appealing for users looking to conduct online events and create conversion funnels that are more sophisticated than what Mailjet offers.

GetResponse Key Features

  • Autoresponders and advanced automation
  • Conversion funnels and landing pages
  • Webinar hosting capabilities
  • E-commerce integration for online stores
  • Comprehensive reporting and analytics

GetResponse Pricing

Starts with a 30-day free trial; paid plans from $15/month.

3. ActiveCampaign

ActiveCampaign’s unique selling point is its customer experience automation that combines email marketing, automation, sales automation, and CRM for a more holistic view of the customer lifecycle. It’s an ideal choice for those who find Mailjet’s automation features too basic and are looking for a more robust, behavior-driven email strategy.

ActiveCampaign Key Features

  • Predictive sending and content
  • Advanced segmentation and dynamic content
  • CRM with sales automation
  • Machine learning for optimization suggestions
  • Site and event tracking

ActiveCampaign Pricing

Plans begin at $9/month; includes a 14-day free trial.

4. Brevo (formerly Sendinblue)

Brevo, previously known as Sendinblue, differentiates itself with its SMS marketing capabilities and a more extensive toolset for transactional emails. Its tiered pricing model based on email volume makes it a strong contender for businesses with varying needs, unlike Mailjet’s more fixed pricing strategy.

Brevo Key Features

  • Transactional email and SMS marketing
  • Email automation workflows
  • CRM functionality
  • Landing pages and sign-up forms
  • Real-time reporting

Brevo Pricing

Offers a free plan; paid plans start at $25/month.

5. MailerLite

MailerLite is celebrated for its simplicity and powerful features packed into an intuitive interface. It’s an excellent Mailjet alternative for users who prioritize ease of use without sacrificing advanced features like automation, segmentation, and A/B testing.

MailerLite Key Features

  • Drag-and-drop email editor
  • Rich text editor and built-in photo editing
  • Email automation and advanced segmentation
  • A/B testing and detailed campaign reports
  • Landing pages and pop-ups

MailerLite Pricing

Free for up to 1,000 subscribers; paid plans start from $10/month.

6. Flodesk

Flodesk offers a unique proposition with its flat pricing model, meaning users enjoy unlimited emails and subscribers at no extra cost, which is a departure from Mailjet’s tiered pricing. This, along with its emphasis on design and ease of use, makes it an attractive option for creative professionals and small businesses.

Flodesk Key Features

  • Unlimited emails and subscribers
  • Stunning, designer-quality templates
  • Easy-to-use workflow builder
  • Integration with popular e-commerce platforms
  • No coding required for beautiful emails

Flodesk Pricing

30-day free trial; $38/month flat rate after.

7. EmailOctopus

EmailOctopus is a budget-friendly alternative that utilizes Amazon SES to offer low-cost email marketing solutions. It’s particularly suitable for users who are cost-conscious but still require the efficiency and reliability of a robust email marketing platform.

EmailOctopus Key Features

  • Simple email automation
  • Integration with third-party apps through Zapier
  • Customizable forms and landing pages
  • Campaign insights and analytics
  • Easy-to-use email templates

EmailOctopus Pricing

Free for up to 2,500 subscribers; paid plans from $20/month.

8. Omnisend

Omnisend is the go-to Mailjet alternative for e-commerce businesses, providing advanced features tailored for online stores like targeted shoppable emails and SMS integration. Where Mailjet serves a broader audience, Omnisend zeroes in on the e-commerce niche with its specialized toolset.

Omnisend Key Features

  • E-commerce integrations and automation
  • SMS and push notification services
  • Segmentation based on shopping behavior
  • Interactive email elements like scratch cards
  • Robust reporting for sales and campaign performance

Omnisend Pricing

Free trial available; plans start at $16/month.

9. Moosend

Moosend distinguishes itself with an extremely user-friendly automation editor and its affordability, especially for small to medium-sized businesses. Its focus on providing high-quality services at a lower cost makes it a strong competitor to Mailjet.

Moosend Key Features

  • Intuitive drag-and-drop email editor
  • Real-time analytics and reporting
  • Advanced list segmentation
  • Automation workflows
  • E-commerce AI for product recommendations

Moosend Pricing

Free for up to 1,000 subscribers; pro plans from $8/month.

5 Reasons Why Switch To A Mailjet Alternative?

1. Cost-Effectiveness

In a bid to maximize ROI, businesses scrutinize every penny spent, propelling a hunt for Mailjet counterparts that offer more bang for their buck without compromising on quality.

2. Advanced Features

For many, the need for intricate automation and segmentation capabilities outstrips Mailjet’s offerings, sparking the search for a platform that can deliver complex, tailored customer journeys.

3. Better Integrations

The digital marketing toolkit is ever-expanding, necessitating seamless integration between email marketing platforms and a plethora of other services, a gap that some find in Mailjet’s ecosystem.

4. Superior Analytics

To fine-tune campaigns to perfection, a demand has arisen for alternatives that provide more robust analytics and reporting tools than Mailjet.

5. User Interface Preference

Every user has their unique taste; some find their productivity enhanced by a different user interface and ease of use that resonates more closely with their personal preferences.

3 Key Advantages of Switching To Mailjet Alternatives

  1. By transitioning to a Mailjet alternative, businesses can harness the power of enhanced automation, leading to a more personalized and efficient customer engagement strategy.
  2. Switching can mean access to a broader range of design options, enabling the creation of responsive emails that captivate and convert across all devices.
  3. A well-suited alternative could also offer superior scalability, ensuring that as a business grows, its email marketing platform evolves in tandem, supporting its expanding needs.

Key Features To Evaluate in Mailjet Alternatives?

1. Time-saving and Personalized Enhanced Automation

A key feature to seek in Mailjet alternatives is sophisticated automation that not only saves precious time but also allows for deep personalization. This functionality enables marketers to send targeted emails based on user behavior, preferences, and lifecycle stages, creating a more engaging and tailored experience for each subscriber.

2. Diverse and Responsive Email Design Templates

The availability of a wide array of responsive email templates is crucial. These templates should be easy to customize and automatically adjust to look great on any device, ensuring that messages are effectively conveyed no matter how the audience accesses their email.

3. High Deliverability Rates Coupled with In-Depth Analytics

A robust alternative should boast high deliverability rates, ensuring that emails reach their intended inboxes. Paired with comprehensive analytics, marketers can track the performance of their campaigns and make data-driven decisions to optimize their strategies for better engagement and conversion rates.

4. Seamless Integration with CRM and E-commerce Platforms

Integration capabilities are paramount. The right tool should effortlessly sync with CRM systems and e-commerce platforms, enabling a seamless flow of data and facilitating more cohesive marketing efforts across different channels.

5. Scalability to Support Business Growth

As businesses grow, their email marketing tools should scale accordingly. Alternatives to Mailjet should offer plans and features that can expand in line with a growing subscriber base and increasing complexity in marketing strategies.

6. Intuitive Interfaces for Ease of Use

A user-friendly interface is non-negotiable. The ideal alternative would have an intuitive design that makes it easy for users to create campaigns, manage subscriber lists, and analyze data without a steep learning curve.

7. Comprehensive Customer Support and Training

Quality customer support and accessible training resources are vital for users to get the most out of their email marketing platform. Look for alternatives that provide thorough support through tutorials, webinars, documentation, and responsive customer service teams.

8. A Thriving Community and a Rich Knowledge Base

An active user community and an extensive knowledge base can be incredibly valuable. They provide a wealth of shared knowledge and resources that can help users troubleshoot issues, learn best practices, and leverage the platform to its fullest potential.

9 Best Mailjet Alternatives in 2023 (Free & Paid): Final Thoughts

In the ever-evolving landscape of email marketing, finding the right platform can make a significant difference in how effectively you reach and engage your audience. Each of the top 9 Mailjet alternatives presented offers unique features and strengths that cater to different business needs, from advanced automation and integration capabilities to budget-friendly options and exceptional analytics. Whether you’re a small business owner, a creative professional, or a marketing manager at a growing company, these alternatives promise to enhance your email marketing efforts. We encourage you to evaluate your specific requirements, weigh them against the features, pricing, and benefits of these alternatives, and choose the one that aligns best with your marketing objectives. With the right tool, you’re not just sending emails; you’re crafting journeys that convert subscribers into loyal customers.

For better insights check out our blog on 23 best email marketing platform in 2023 to choose an email marketing platform wisely.

Mailjet Alternatives FAQs

1. Why should I consider Mailjet alternatives?

Consider alternatives if you seek enhanced features, better integration, cost-effectiveness, or specific tools that better align with your email marketing needs.

2. Can I transfer my email list and campaigns from Mailjet to an alternative?

Yes, most alternatives offer tools and guidance for migrating your email list and campaigns, ensuring a smooth transition.

3. Do Mailjet alternatives provide similar deliverability rates?

Many alternatives offer high deliverability rates, but it’s essential to assess each one’s track record and reputation to ensure reliable email delivery.

4. Are Mailjet alternatives suitable for small businesses on a budget?

Yes, several alternatives offer cost-effective plans, including free options, making them ideal for small businesses with budget constraints.

5. Do Mailjet alternatives offer advanced automation features like Mailjet?

Yes, many alternatives provide advanced automation capabilities, enabling personalized customer journeys and efficient campaign management.

6. What integration options do Mailjet alternatives offer?

Most alternatives offer various integration options with CRM systems, e-commerce platforms, and other essential tools, allowing for seamless workflows.

7. Are there Mailjet alternatives with superior analytics and reporting features?

Yes, several alternatives provide robust analytics and reporting tools for tracking campaign performance and optimizing strategies.

8. Do alternatives have user-friendly interfaces?

Most alternatives prioritize user-friendly interfaces, ensuring ease of use and reducing the learning curve for new users.

9. How can I choose the right Mailjet alternative for my business?

Evaluate your specific needs, such as budget, features, scalability, and integration requirements, to find the alternative that aligns best with your goals.

10. Are there community forums or support options for Mailjet alternatives?

Yes, many alternatives have active user communities and offer customer support through various channels, such as email, chat, or phone.

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