19 Best Email Marketing Software for Ecommerce Store in 2024

If your store is new and has few consumers, you may be able to send simple marketing emails using Gmail. This method will fail as your consumer base grows: Mass-sending emails from free email providers may be prohibited. Manually emailing consumers is especially inefficient when you have other retail duties! Email marketing tools that assist ecommerce organizations promote to clients and increase revenue are a better option. Think attractive email forms for establishing a customer list and stunning emails for promoting sales. Email automations can save abandoned carts or thank consumers automatically. Finally, imagine having daily income data for your emails! The finest ecommerce email marketing solutions offer these benefits. Check out 19 best email marketing software for ecommerce store!

List of  Best Email Marketing Software for Ecommerce Store in 2024

1.Get Response

2. Mailerlite

3. Omnisend

4. Hubspot

5. Brevo

6. Moosend

7. Zoho Campaigns

8. Clickfunnels

9. Flodesk

10. EmailOctopus

11. Engagebay

12. SendX

13. Stripo

14. Woodpecker

15. E Goi

16. Active Campaign

17. Drip

18. Mailchimp

19. Constant Contact

Best Email Marketing Software for Ecommerce Store in 2024

The 19 best options for email marketing for ecommerce are:

1. Get Response

GetResponse Features

GetResponse offers a comprehensive set of features tailored to e-commerce stores, making it easier to connect with customers and drive sales. Its drag-and-drop email editor enables the creation of visually appealing and mobile-responsive emails. With advanced automation workflows, segmentations, and product recommendations, GetResponse helps e-commerce businesses deliver targeted messages at the right time to the right audience. Its e-commerce integrations facilitate the tracking of customer behavior and purchase data, enabling businesses to send personalized offers and recover abandoned carts efficiently.

GetResponse Pricing

GetResponse Pros

• User-friendly drag-and-drop email editor with a wide range of templates, making it easy for e-commerce stores to design visually appealing and mobile-responsive emails.
• Powerful Marketing Automation enable e-commerce businesses to create personalized email workflows based on customer behavior, purchase history, and engagement, improving customer retention and conversion rates.
• Seamless integration with popular e-commerce platforms.
• Built-in landing page builder, enabling e-commerce stores to create high-converting landing pages for promotions, product launches, and lead generation.

GetResponse Cons

• Limited Reporting
• Learning Curve for Advanced Features

Why to choose?

Best choice for e-commerce stores due to its versatile email editor, powerful marketing automation, seamless e-commerce integrations, and built-in landing page builder.

2. Mailerlite

Mailerlite Features

Built to cater to small and medium-sized e-commerce businesses, MailerLite provides an intuitive platform to create professional-looking email campaigns. With its user-friendly drag-and-drop editor and ready-made templates, e-commerce stores can easily design eye-catching newsletters and promotional emails. MailerLite’s automation capabilities allow businesses to set up personalized email sequences based on customer actions, enhancing customer engagement and retention. Its budget-friendly pricing and seamless integrations with e-commerce platforms make it an attractive choice for growing online stores.

Mailerlite Pricing

• User-Friendly Interface making it accessible for beginners and less tech-savvy users to create and manage email campaigns easily.
• Offers competitive pricing plans
• Responsive Customer Support
• E-commerce Integrations

Mailerlite Cons

• Limited Advanced Features
• Design Customization

Why to choose?

Best choice for budget-conscious e-commerce stores with its cost-effective pricing, user-friendly interface, responsive customer support, and integration with popular e-commerce platforms.

3. Omnisend

Omnisend Features

Omnisend is a specialized email marketing platform designed for e-commerce businesses to create unique and targeted customer experiences. With its pre-built automation workflows and behavioral triggers, Omnisend allows e-commerce stores to send personalized messages, including cart abandonment reminders, product recommendations, and order follow-ups. Its interactive email features, such as gift boxes and scratch cards, make the shopping experience more engaging. Furthermore, Omnisend’s integration with popular e-commerce platforms ensures smooth data synchronization and enables e-commerce businesses to leverage customer data effectively for better campaign performance and customer retention.

Omnisend Pricing

Omnisend Pros

• E-commerce-Centric features like cart recovery automation, product recommendations, and interactive emails to boost engagement and sales.
• Facilitates SMS and push notification marketing, allowing e-commerce stores to engage with customers across multiple channels for better reach and results.
• Automation workflows are designed to be user-friendly, allowing e-commerce businesses to set up complex campaigns without the need for advanced technical skills.
• Integrations and Segmentation

Why to choose?

Best choice for e-commerce stores seeking an all-in-one solution with e-commerce-centric features like cart recovery automation, omni-channel marketing, easy-to-use automation, and advanced segmentation capabilities.

4. Hubspot

HubSpot Features

HubSpot‘s email marketing software offers a comprehensive set of features tailored to e-commerce stores. Its intuitive drag-and-drop email editor allows for easy customization, while its automation tools enable personalized and timely campaigns. The platform also includes A/B testing, contact segmentation, and detailed analytics to optimize email performance.

HubSpot Pricing

HubSpot’s email marketing software is available as part of its Marketing Hub package. Higher-tier plans with more features and larger contact limits are available.

There are 3 pricing plans:

HubSpot Pros

• User-friendly interface and customizable templates.
• Robust automation capabilities to nurture leads and engage customers.
• Integration with other HubSpot tools for a seamless marketing strategy.
• Excellent customer support and a thriving user community.

HubSpot Cons

• Cost may be a bit high for small businesses.
• Some advanced features may require technical knowledge to set up.

Why to choose?

HubSpot stands out as the best choice due to its user-friendly interface, powerful automation, and integration with other essential marketing tools.

5. Brevo (SendinBlue)

Brevo (SendinBlue) Features

Brevo previously known as SendinBlue offers a range of e-commerce-focused features, including email personalization, product recommendations, and cart abandonment emails to recover lost sales.

Brevo (SendinBlue) Pricing

Brevo’s pricing starts at $0 per month, with additional costs based on the features in 4 different plans.

Brevo Pricing Table

Brevo (SendinBlue) Pros

• Intuitive email builder
• Effective automation
• E-commerce specific features
• Detailed analytics.

Brevo (SendinBlue) Cons

• Limited third-party integrations
• Fewer advanced marketing features compared to some competitors.

Why to choose?

Brevo (SendinBlue) is a strong option for e-commerce stores due to its specialized features and user-friendly interface.

6. Moosend

Moosend Features

Moosend provides a user-friendly platform with customizable templates, automation workflows, and advanced audience segmentation options.

Moosend Pricing

Moosend’s pricing is based on the number of subscribers.

Moosend Pricing Table

Moosend Pros

• Intuitive interface
• Affordable plans
• Powerful automation
• Real-time analytics.

Moosend Cons

• Some advanced features may require a learning curve
• Occasional deliverability issues.

Why to choose?

Moosend is an excellent choice for e-commerce businesses looking for a cost-effective solution with powerful automation capabilities.

7. Zoho Campaigns

Zoho Campaigns Features

Zoho Campaigns offers a wide range of email marketing features, including pre-designed templates, automation workflows, and social media integration.

Zoho Campaigns Pricing

Zoho Campaigns pricing starts at $0 per month in it’s forever free plan and price increases as per the features added.

Zoho Campaigns Pricing Table

Zoho Campaigns Pros

• Affordable pricing
• Integration with other Zoho tools
• Good automation options
• Decent customer support.

Zoho Campaigns Cons

• Template design options could be more modern
• Some features may be less advanced compared to competitors.

Why to choose?

Zoho Campaigns is a reliable and budget-friendly choice for e-commerce stores, especially if they are already using other Zoho applications.

8. ClickFunnels

ClickFunnels Features

ClickFunnels’ email marketing features are designed to complement its sales funnel capabilities. It offers a straightforward email editor, automation for follow-ups, and integration with payment gateways for seamless transactions.

ClickFunnels Pricing

ClickFunnels’ pricing starts at $147 per month for the basic plan, which includes email marketing features along with other sales funnel tools.

Click Funnels Pricing Table

ClickFunnels Pros

• Easy-to-use sales funnel builder
• Integration with various third-party services
• Extensive educational resources
• Split-testing capabilities.

ClickFunnels Cons

• Relatively higher pricing
• Require additional integrations for some advanced email marketing needs.

Why to choose?

Clickfunnels is an ideal choice for e-commerce stores that prioritize sales funnels alongside email marketing.

9. Flodesk

Flodesk Features

Flodesk is known for its visually stunning email templates and user-friendly editor, making it easy to create beautiful and engaging emails. It offers automation workflows and list segmentation for targeted campaigns.

Flodesk Pricing

Flodesk’s pricing is straightforward at $38 per month, regardless of the number of subscribers.

Flodesk Pricing Table

Flodesk Pros

• Elegant and modern templates
• Simplicity of use
• Unlimited subscribers on all plans
• Detailed analytics.

Flodesk Cons

• Fewer integrations compared to other platforms
• Relatively new in the market.

Why to choose?

Flodesk is the best choice for e-commerce businesses that want visually appealing emails without the complexity of other platforms.

10. EmailOctopus

EmailOctopus Features

EmailOctopus provides essential email marketing features, including customizable templates, automation, and subscriber segmentation.

EmailOctopus Pricing

EmailOctopus’ pricing is based on the number of subscribers, with a free plan available for up to 2,500 subscribers.

EmailOctopus Pricing Table

EmailOctopus Pros

• Cost-effective pricing
• Simple interface
• Good deliverability
• Integrates with popular e-commerce platforms.

EmailOctopus Cons

• Lacks some advanced marketing features
• Customer support may be limited in the free plan.

Why to choose?

EmailOctopus is a budget-friendly option for e-commerce stores seeking a straightforward and efficient email marketing platform.

11. Engagebay

Engagebay Features

Engagebay offers a comprehensive all-in-one marketing solution, including email marketing, CRM, and automation. It provides customizable templates, automation workflows, and advanced tagging for segmentation.

Engagebay Pricing

EngageBay’s pricing starts at $0per month for basic plan, and prices of other plans are based on number of contacts.

Engagebay Pricing Table

Engagebay Pros

• Integration of email marketing with CRM, automation
• Live chat
• Affordable pricing
• Robust customer support.

Engagebay Cons

• Some features may be complex for beginners
• Occasional performance issues during peak times.

Why to choose?

Engagebay is the best choice for e-commerce businesses looking for an all-in-one marketing platform to streamline their marketing efforts.

12. SendX

SendX Features

SendX offers a user-friendly email editor, automation workflows, and advanced email deliverability features to ensure emails reach the inbox.

SendX Pricing

SendX’s pricing is based on the number of contacts, with plans starting at $9.99 per month.

SendX Pricing Table

SendX Pros

• Good deliverability rates
• Easy-to-use interface
• Automation capabilities
• Responsive customer support.

SendX Cons

• Some advanced features may be limited
• Template design options could be improved.

Why to choose?

SendX is a reliable choice for e-commerce businesses that prioritize email deliverability and simplicity.

13. Stripo

Stripo Features

Stripo is an email design and automation platform that excels in providing a wide selection of professionally designed email templates. Its drag-and-drop editor allows for easy customization, and it offers collaboration features for teams working on email campaigns.

Stripo Pricing

Stripo offers a free plan with limited features, and its paid plans start at $15 per month.

Stripo Pricing Table

Stripo Pros

• Rich template library
• Intuitive editor
• Seamless integration with major email service providers
• Email collaboration tools.

Stripo Cons

• Automation features may be less robust compared to dedicated marketing automation platforms
• Limited A/B testing options.

Why to choose?

Stripo is the best choice for e-commerce businesses seeking a strong focus on visually appealing email templates and smooth collaboration among team members.

14. Woodpecker

Woodpecker Features

Woodpecker is primarily known as a cold email outreach and follow-up automation tool. It enables personalized and targeted email sequences to engage prospects and convert leads into customers.

Woodpecker Pricing

Woodpecker’s pricing starts at $54 per month per user.

Woodpecker Pricing Table

Woodpecker Pros

• Powerful cold email automation
• excellent deliverability rates
• real-time campaign tracking
• follow-up reminders.

Woodpecker Cons

• Limited features for general email marketing campaigns.
• Relatively new in market

Why to choose?

Woodpecker is the best choice for e-commerce businesses focused on targeted outreach and prospecting.

15. E Goi

E-Goi Features

E Goi is an all-in-one marketing automation platform offering email marketing, SMS marketing, and automation workflows. It provides customizable templates, contact segmentation, and analytics for email campaigns.

E-Goi Pricing

E Goi’s pricing varies based on the number of subscribers and the selected features, with both free and paid plans available.

E Goi Pricing Table

E-Goi Pros

• Multichannel marketing capabilities
• Easy-to-use interface
• Automation workflows
• Responsive customer support.

E-Goi Cons

• Some advanced features may be limited,
• Old user interface look.

Why to choose?

E Goi is a solid choice for e-commerce businesses that want an integrated platform to manage various marketing channels alongside email campaigns.

16. ActiveCampaign

ActiveCampaign Features

ActiveCampaign is good email marketing platform for e-commerce stores, offering a comprehensive suite of features to nurture leads and engage customers throughout their buying journey. With powerful marketing automation, personalized email workflows, and behavior-based triggers, ActiveCampaign enables tailored communication with customers based on their interactions and preferences. Its deep integration with e-commerce platforms allows for easy tracking of purchase data, enabling targeted campaigns like cart abandonment emails and product recommendations. 

ActiveCampaign Pricing

ActiveCampaign Pros

• Strong Automations
• Reports to monitor the efficacy of your campaigns
• Email deliverability is excellent.
• Landing pages available

ActiveCampaign Cons

• No free plan
• learning curve difficulty

Why to choose?

ActiveCampaign should be your first port of call if you’re an ardent automator. Prepare to automate to your heart’s content your store’s email marketing!

17. Drip

Drip Features

Designed with e-commerce in mind, Drip provides advanced automation and email marketing tools that enable seamless customer engagement. The platform excels in creating hyper-personalized experiences, segmenting customers based on behavior, purchase history, and engagement levels. With powerful automation workflows, drip campaigns, and personalized product recommendations, Drip helps e-commerce businesses build lasting customer relationships. Additionally, its integration with popular e-commerce platforms enables smooth data synchronization, making it easier to monitor and optimize customer interactions and sales performance.

Drip Pricing

Drip Pros

• Workflow triggers and actions available
• Interface is colorful and fun

Drip Cons

• Not the easiest to use
• The reception of emails is pretty bad. 

Why to choose?

Drip will quickly fill your pipeline with people if you wish to develop your email list through the use of engaging offers, surveys, and games.

18. Mailchimp

Mailchimp Features

Mailchimp is a versatile email marketing platform catering to the needs of e-commerce stores by offering a user-friendly interface and a wide range of customizable templates. Its automation features allow e-commerce businesses to send timely and targeted emails, including welcome series, product recommendations, and follow-up campaigns. Through seamless integrations with various e-commerce tools and platforms, Mailchimp facilitates data synchronization and reporting, enabling store owners to gain valuable insights into customer behavior and campaign effectiveness.

Mailchimp Pricing

Mailchimp Pros

• Automatically include product information in your emails.
• Allow Automation triggers for events like a consumer making a purchase, leaving an item in their shopping cart, or visiting a certain page on your Shopify site.
• Mailchimp’s free package includes essential ecommerce tools like order and shipment confirmation emails and sales reporting.

Mailchimp Cons

• Billing for contacts that are no longer active or joined to your list. 
• No option to manage your contacts from one list to another on this platform. 

Why to choose?

Choose MailChimp if you want a simple, all-in-one solution for handling all of your store’s marketing needs, including email, social media, and digital advertising.

19. Constant Contact

Constant Contact Features

Constant Contact is a reliable email marketing solution for e-commerce stores, providing a user-friendly interface and a selection of customizable templates. It allows businesses to easily create engaging newsletters, product announcements, and promotional emails. With its event management and registration features, Constant Contact helps e-commerce stores organize and promote events to their customer base. Additionally, the platform’s robust reporting and analytics offer valuable insights into email campaign performance, enabling businesses to make data-driven decisions to enhance their marketing strategies.

Constant Contact Pricing

Constant Contact Pros

• Option to choose between many product versions when including them in an email. 
• High delivery rate.

Constant Contact Cons

• Limited Automation
• Pricing Complexity

Why to choose?

If your email list is somewhat small and you don’t mind dealing with fewer automation options, Constant Contact may be the service for you.

Factors To Consider while Selecting Best Email Marketing Software For Ecommerce Store

When considering an email marketing service for your ecommerce business, there are top 10 key features you should look out for.

1. Online Store Integration

First and foremost, online store integration is crucial as it allows seamless synchronization between your email marketing efforts and your online store. This integration enables you to track customer behavior, send targeted emails based on purchase history, and automate processes like abandoned cart recovery.

2. Email Templates

Another important aspect is a variety of email templates. A good email marketing service should offer a wide selection of professionally designed templates that are customizable to suit your brand and campaign needs. This saves you time and effort in creating visually appealing emails.

3. Email Editor

An intuitive email editor is also essential. Look for a service that provides a user-friendly interface and drag-and-drop functionality, allowing you to easily customize your emails with images, text, buttons, and other elements. This flexibility ensures that your emails look polished and engaging.

4. Contact Segmentation

Contact segmentation is a powerful feature that enables you to categorize your subscribers based on various criteria such as demographics, purchase history, or engagement level. This segmentation allows you to send targeted emails to specific groups, resulting in higher open and click-through rates.

5. Email Automation

Email automation is a game-changer for ecommerce businesses. It allows you to set up automated email sequences triggered by specific actions or events, such as welcome emails, order confirmations, or personalized product recommendations. Automation streamlines your marketing efforts and ensures timely and relevant communication with your customers.

6. Personalization

Personalization is key to creating meaningful connections with your customers. Look for an email marketing service that offers dynamic content capabilities, allowing you to insert personalized elements like names, purchase history, or product recommendations into your emails. This personal touch enhances engagement and drives conversions.

7. Sales Reporting

Sales reporting is vital for monitoring the performance of your email campaigns. The service should provide comprehensive analytics, including metrics like open rates, click-through rates, conversion rates, and revenue generated. These insights help you evaluate the effectiveness of your campaigns and make data-driven decisions.

8. Customer Relationship Management (CRM) Features

A robust customer relationship management (CRM) integration is valuable as it enables you to manage and track customer interactions, preferences, and purchase history within the email marketing platform. This consolidated view helps you tailor your marketing efforts and provide personalized experiences to your customers.

9. Email Deliverability

Email deliverability is crucial for ensuring that your emails reach the intended recipients’ inboxes. Look for a service that maintains a good reputation and implements measures to optimize deliverability, such as SPF, DKIM, and DMARC authentication protocols. Good deliverability helps maximize the impact of your email campaigns.

10. Pricing

Lastly, pricing is an important consideration. Compare the pricing plans of different email marketing services and assess whether they align with your budget and anticipated usage. Some services offer tiered pricing based on the number of subscribers or emails sent, so consider your growth projections when evaluating the cost-effectiveness of each option.

By considering these ecommerce features in an email marketing service, you can find a comprehensive solution that empowers your business to engage with customers effectively, drive sales, and build lasting relationships.

Best Email Marketing Software for Ecommerce Store: Final Thoughts

Choosing the best email marketing software for ecommerce store is a critical decision that can significantly impact the success of your online business. With numerous options available, it’s essential to consider your specific needs and requirements. Look for a solution that seamlessly integrates with your online store, allowing you to leverage customer data and automate personalized email campaigns. A user-friendly interface, customizable email templates, and an intuitive email editor are also crucial for creating visually appealing and engaging emails. Robust segmentation and automation capabilities enable you to target the right audience with timely and relevant messages. Reliable email deliverability, comprehensive sales reporting, and customer relationship management features further enhance the effectiveness of your email marketing efforts. Finally, evaluate pricing plans to ensure they align with your budget and anticipated growth. By carefully considering these factors, you can select the best email marketing software for ecommerce store that empowers you to drive conversions, boost customer loyalty, and achieve long-term success.