19 Best Email Marketing Software for Ecommerce Store in 2026
If your ecommerce store is new and has few consumers, you may be able to send simple marketing emails using Gmail. This method will fail as your consumer base grows: Mass-sending emails from free email providers may be prohibited. Manually emailing consumers is especially inefficient when you have other retail duties! Email marketing tools that assist ecommerce organizations promote to clients and increase revenue are a better option. Think attractive email forms for establishing a customer list and stunning emails for promoting sales. Email automations can save abandoned carts or thank consumers automatically. Finally, imagine having daily income data for your emails! The finest ecommerce email marketing solutions offer these benefits. Check out 19 best email marketing software for ecommerce store in 2026.
List of Best Email Marketing Software for Ecommerce Store in 2026
Best Email Marketing Software for Ecommerce Store in 2026
Following are the 19 best options for email marketing for ecommerce stores.
1. Omnisend
Omnisend Features
Omnisend is a specialized email marketing platform designed for e-commerce businesses to create unique and targeted customer experiences. With its pre-built automation workflows and behavioral triggers, Omnisend allows e-commerce stores to send personalized messages, including cart abandonment reminders, product recommendations, and order follow-ups. Its interactive email features, such as gift boxes and scratch cards, make the shopping experience more engaging. Furthermore, Omnisend’s integration with popular e-commerce platforms ensures smooth data synchronization and enables e-commerce businesses to leverage customer data effectively for better campaign performance and customer retention, thus make it the best email marketing software for ecommerce store.
Omnisend Pricing
| No. of Contacts | Price Per Month |
| 250 | $ 0 |
| 2000 | $ 30 |
| 5000 | $ 65 |
| 10,000 | $ 115 |
| 50,000 | $ 330 |
Omnisend Pros
- E-commerce-Centric features like cart recovery automation, product recommendations, and interactive emails to boost engagement and sales.
- Facilitates SMS and push notification marketing, allowing e-commerce stores to engage with customers across multiple channels for better reach and results.
- Automation workflows are designed to be user-friendly, allowing e-commerce businesses to set up complex campaigns without the need for advanced technical skills.
- Integrations and Segmentation
Why to choose Omnisend?
Best choice for e-commerce stores seeking an all-in-one solution with e-commerce-centric features like cart recovery automation, omni-channel marketing, easy-to-use automation, and advanced segmentation capabilities.
2. Get Response
GetResponse Features
GetResponse offers a comprehensive set of features tailored to e-commerce stores, making it easier to connect with customers and drive sales. Its drag-and-drop email editor enables the creation of visually appealing and mobile-responsive emails. With advanced automation workflows, segmentations, and product recommendations, GetResponse helps e-commerce businesses deliver targeted messages at the right time to the right audience. Its e-commerce integrations facilitate the tracking of customer behavior and purchase data, enabling businesses to send personalized offers and recover abandoned carts efficiently.
GetResponse Pricing
| No. of Contacts | Price Per Month |
| 1000 | $ 19 |
| 2500 | $ 29 |
| 5000 | $ 54 |
| 10,000 | $ 79 |
| 50,000 | $ 299 |
GetResponse Pros
- User-friendly drag-and-drop email editor with a wide range of templates, making it easy for e-commerce stores to design visually appealing and mobile-responsive emails.
- Powerful Marketing Automation enable e-commerce businesses to create personalized email workflows based on customer behavior, purchase history, and engagement, improving customer retention and conversion rates.
- Seamless integration with popular e-commerce platforms.
- Built-in landing page builder, enabling e-commerce stores to create high-converting landing pages for promotions, product launches, and lead generation.
GetResponse Cons
- Limited Reporting
- Learning Curve for Advanced Features
Why to choose GetResponse?
Best choice for e-commerce stores due to its versatile email editor, powerful marketing automation, seamless e-commerce integrations, and built-in landing page builder.
3. Mailerlite
Mailerlite Features
Built to cater to small and medium-sized e-commerce businesses, MailerLite provides an intuitive platform to create professional-looking email campaigns. With its user-friendly drag-and-drop editor and ready-made templates, e-commerce stores can easily design eye-catching newsletters and promotional emails. MailerLite’s automation capabilities allow businesses to set up personalized email sequences based on customer actions, enhancing customer engagement and retention. Its budget-friendly pricing and seamless integrations with e-commerce platforms make it an attractive choice for growing online stores.
Mailerlite Pricing
| No. of Contacts | Price Per Month |
| 1000 | $ 0 |
| 2500 | $ 17 |
| 5000 | $ 32 |
| 10,000 | $ 54 |
| 50,000 | $ 87 |
Mailerlite Pros
- User-Friendly Interface making it accessible for beginners and less tech-savvy users to create and manage email campaigns easily.
- Offers competitive pricing plans
- Responsive Customer Support
- E-commerce Integrations
Mailerlite Cons
- Limited Advanced Features
- Design Customization
Why to choose MailerLite?
Best choice for budget-conscious e-commerce stores with its cost-effective pricing, user-friendly interface, responsive customer support, and integration with popular e-commerce platforms.
4. Hubspot
HubSpot Features
HubSpot‘s email marketing software offers a comprehensive set of features tailored to e-commerce stores. Its intuitive drag-and-drop email editor allows for easy customization, while its automation tools enable personalized and timely campaigns. The platform also includes A/B testing, contact segmentation, and detailed analytics to optimize email performance.
HubSpot Pricing
HubSpot’s email marketing software is available as part of its Marketing Hub package. Higher-tier plans with more features and larger contact limits are available.
There are 3 pricing plans:
| Plan | Price per Month |
| Free | $ 0 |
| Starter | $ 18 |
| Professional | $ 800 |
HubSpot Pros
- User-friendly interface and customizable templates.
- Robust automation capabilities to nurture leads and engage customers.
- Integration with other HubSpot tools for a seamless marketing strategy.
- Excellent customer support and a thriving user community.
HubSpot Cons
- Cost may be a bit high for small businesses.
- Some advanced features may require technical knowledge to set up.
Why to choose HubSpot?
HubSpot stands out as the best choice due to its user-friendly interface, powerful automation, and integration with other essential marketing tools.
5. Brevo (SendinBlue)
Brevo (SendinBlue) Features
Brevo previously known as SendinBlue offers a range of e-commerce-focused features, including email personalization, product recommendations, and cart abandonment emails to recover lost sales.
Brevo (SendinBlue) Pricing
Brevo’s pricing starts at $0 per month, with additional costs based on the features in 4 different plans.
| Plan | Price per Month |
| Free | $ 0 |
| Starter | $ 25 |
| Business | $ 65 |
| Brevo Plus | Custom Pricing |
Brevo (SendinBlue) Pros
- Intuitive email builder
- Effective automation
- E-commerce specific features
- Detailed analytics.
Brevo (SendinBlue) Cons
- Limited third-party integrations
- Fewer advanced marketing features compared to some competitors.
Why to choose Brevo?
Brevo (SendinBlue) is a strong option for e-commerce stores due to its specialized features and user-friendly interface.
6. Moosend
Moosend Features
Moosend provides a user-friendly platform with customizable templates, automation workflows, and advanced audience segmentation options.
Moosend Pricing
Moosend’s pricing is based on the number of subscribers.
| No. of Subscribers | Price Per Month |
| 0-500 | $ 9 |
| 501-1000 | $ 16 |
| 1001-2000 | $ 24 |
| 2001-3500 | $ 32 |
| 3501-5000 | $ 48 |
| 5001-8000 | $ 64 |
| 8001-10,000 | $ 88 |
Moosend Pros
- Intuitive interface
- Affordable plans
- Powerful automation
- Real-time analytics.
Moosend Cons
- Some advanced features may require a learning curve
- Occasional deliverability issues.
Why to choose Moosend?
Moosend is an excellent choice for e-commerce businesses looking for a cost-effective solution with powerful automation capabilities.
7. Zoho Campaigns
Zoho Campaigns Features
Zoho Campaigns offers a wide range of email marketing features, including pre-designed templates, automation workflows, and social media integration.
Zoho Campaigns Pricing
Zoho Campaigns pricing starts at $0 per month in it’s forever free plan and price increases as per the features added.
| Plan | Price Per Month |
| Forever free | $ 0 |
| Standard | $ 3 |
| Professional | $ 4.5 |
Zoho Campaigns Pros
- Affordable pricing
- Integration with other Zoho tools
- Good automation options
- Decent customer support.
Zoho Campaigns Cons
- Template design options could be more modern
- Some features may be less advanced compared to competitors.
Why to choose Zoho Campaigns?
Zoho Campaigns is a reliable and budget-friendly choice for e-commerce stores, especially if they are already using other Zoho applications.
8. ClickFunnels
ClickFunnels Features
ClickFunnels’ email marketing features are designed to complement its sales funnel capabilities. It offers a straightforward email editor, automation for follow-ups, and integration with payment gateways for seamless transactions.
ClickFunnels Pricing
ClickFunnels’ pricing starts at $147 per month for the basic plan, which includes email marketing features along with other sales funnel tools.
| Plan | Price Per Month |
| Basic | $ 147 |
| Pro | $ 197 |
| Funnel Hacker | $ 297 |
ClickFunnels Pros
- Easy-to-use sales funnel builder
- Integration with various third-party services
- Extensive educational resources
- Split-testing capabilities.
ClickFunnels Cons
- Relatively higher pricing
- Require additional integrations for some advanced email marketing needs.
Why to choose ClickFunnels?
Clickfunnels is an ideal choice for e-commerce stores that prioritize sales funnels alongside email marketing.
9. Flodesk
Flodesk Features
Flodesk is known for its visually stunning email templates and user-friendly editor, making it easy to create beautiful and engaging emails. It offers automation workflows and list segmentation for targeted campaigns.
Flodesk Pricing
Flodesk’s pricing is straightforward at $38 per month, regardless of the number of subscribers.
| Plan | Price Per Month |
| $ 38 | |
| Checkout | $ 38 |
| Everything | $ 64 |
Flodesk Pros
- Elegant and modern templates
- Simplicity of use
- Unlimited subscribers on all plans
- Detailed analytics.
Flodesk Cons
- Fewer integrations compared to other platforms
- Relatively new in the market.
Why to choose Flodesk?
Flodesk is the best choice for e-commerce businesses that want visually appealing emails without the complexity of other platforms.
10. EmailOctopus
EmailOctopus Features
EmailOctopus provides essential email marketing features, including customizable templates, automation, and subscriber segmentation.
EmailOctopus Pricing
EmailOctopus’ pricing is based on the number of subscribers, with a free plan available for up to 2,500 subscribers.
| Plan | No. of Subscribers | No. of Emails per Month | Price per Month |
| Free | 2500 | 10,000 | $ 0 |
| Pro | 500 | 10,000 | $ 8 |
| Pro | 2500 | 25,000 | $ 16 |
| Pro | 5000 | 50,000 | $ 24 |
| Pro | 7500 | 75,000 | $ 30 |
| Pro | 10,000 | 100,000 | $ 36 |
| Pro | 15,000 | 150,000 | $ 50 |
| Pro | 20,000 | 200,000 | $ 65 |
| Pro | 25,000 | 250,000 | $ 80 |
| Pro | 30,000 | 300,000 | $ 90 |
| Pro | 35,000 | 350,000 | $ 105 |
| Pro | 40,000 | 400,000 | $ 120 |
| Pro | 500,000 | 5,000,000 | $ 1270 |
EmailOctopus Pros
- Cost-effective pricing
- Simple interface
- Good deliverability
- Integrates with popular e-commerce platforms.
EmailOctopus Cons
- Lacks some advanced marketing features
- Customer support may be limited in the free plan.
Why to choose EmailOctopus?
EmailOctopus is a budget-friendly option for e-commerce stores seeking a straightforward and efficient email marketing platform.
11. Engagebay
Engagebay Features
Engagebay offers a comprehensive all-in-one marketing solution, including email marketing, CRM, and automation. It provides customizable templates, automation workflows, and advanced tagging for segmentation.
Engagebay Pricing
EngageBay’s pricing starts at $0per month for basic plan, and prices of other plans are based on number of contacts.
| Plan | No. of Contacts | Price per Month |
| Free | 250 | $ 0 |
| Basic | 500 | $ 12.74 |
| Growth | 5000 | $ 42.49 |
| Pro | Unlimited | $ 84.99 |
Engagebay Pros
- Integration of email marketing with CRM, automation
- Live chat
- Affordable pricing
- Robust customer support.
Engagebay Cons
- Some features may be complex for beginners
- Occasional performance issues during peak times.
Why to choose Engagebay?
Engagebay is the best choice for e-commerce businesses looking for an all-in-one marketing platform to streamline their marketing efforts.
12. SendX
SendX Features
SendX offers a user-friendly email editor, automation workflows, and advanced email deliverability features to ensure emails reach the inbox.
SendX Pricing
SendX’s pricing is based on the number of contacts, with plans starting at $9.99 per month.
| No. of Contacts | Price Per Month |
| 1 – 1,000 | $9.99 |
| 1,001 – 2,500 | $19.99 |
| 2,501 – 5,000 | $39.99 |
| 5,001 – 10,000 | $59.99 |
| 10,001 – 15,000 | $79.99 |
| 15,001 – 20,000 | $119.99 |
| 20,001 – 25,000 | $149.99 |
| 25,001 – 30,000 | $179.99 |
| 30,001 – 35,000 | $189.99 |
SendX Pros
- Good deliverability rates
- Easy-to-use interface
- Automation capabilities
- Responsive customer support.
SendX Cons
- Some advanced features may be limited
- Template design options could be improved.
Why to choose Sendx?
SendX is a reliable choice for e-commerce businesses that prioritize email deliverability and simplicity.
13. Sender
Sender Features
Sender is a highly affordable email marketing solution that is well-suited for e-commerce businesses of all sizes. It offers robust automation, personalization, and analytics features without overwhelming users. Its seamless Shopify integration allows store owners to set up cart abandonment campaigns, product recommendations, and personalized newsletters with ease. Sender is particularly praised for its affordability, intuitive editor, and strong deliverability rates, making it a great option for cost-conscious online stores.
Sender Pricing
| No. of Contacts | Price Per Month |
|---|---|
| 2,500 | $0 |
| 5,000 | $15 |
| 10,000 | $29 |
| 50,000 | $110 |
| 100,000+ | Custom Pricing |
Sender Pricing Table
Sender Pros
- Free plan with generous limits (up to 2,500 subscribers and 15,000 emails/month).
- Strong automation and personalization workflows for e-commerce.
- High deliverability rates ensure emails land in the inbox.
- Cost-effective solution compared to competitors.
Why to Choose Sender?
Sender is a top choice for e-commerce stores looking for a budget-friendly yet powerful platform with automation, personalization, and reliable deliverability.
14. Woodpecker
Woodpecker Features
Woodpecker is primarily known as a cold email outreach and follow-up automation tool. It enables personalized and targeted email sequences to engage prospects and convert leads into customers.
Woodpecker Pricing
Woodpecker’s pricing starts at $54 per month per user.
| Number of Emails per Month | Price per Month |
| 1500 | $ 54 |
| 6000 | $ 59 |
| Unlimited | $ 64 |
Woodpecker Pros
- Powerful cold email automation
- excellent deliverability rates
- real-time campaign tracking
- follow-up reminders.
Woodpecker Cons
- Limited features for general email marketing campaigns.
- Relatively new in market
Why to choose Woodpecker?
Woodpecker is the best choice for e-commerce businesses focused on targeted outreach and prospecting.
15. SendPulse
SendPulse Features
SendPulse is a multichannel marketing platform that combines email, SMS, push notifications, and chatbots into a single tool. For e-commerce businesses, this omnichannel approach ensures maximum customer engagement and retention. Its Shopify integration makes it easy to sync customer data and run personalized campaigns. With AI-powered personalization, automation workflows, and affordable pricing, SendPulse provides businesses with the flexibility to scale.
SendPulse Pricing
| No. of Contacts | Price Per Month |
|---|---|
| 500 | $0 |
| 1,000 | $8 |
| 5,000 | $40 |
| 10,000 | $70 |
| 100,000+ | Custom Pricing |
SendPulse Pricing Table
SendPulse Pros
- Free plan includes 15,000 emails/month for 500 subscribers.
- Multi-channel campaigns (email, SMS, chatbots, push notifications).
- AI-powered personalization and automation workflows.
- Great for e-commerce businesses aiming for omnichannel engagement.
Why to Choose SendPulse?
SendPulse is the right choice for e-commerce stores that want a multichannel marketing strategy, integrating email, SMS, push, and chatbots under one affordable platform.
16. ActiveCampaign
ActiveCampaign Features
ActiveCampaign is good email marketing platform for e-commerce stores, offering a comprehensive suite of features to nurture leads and engage customers throughout their buying journey. With powerful marketing automation, personalized email workflows, and behavior-based triggers, ActiveCampaign enables tailored communication with customers based on their interactions and preferences. Its deep integration with e-commerce platforms allows for easy tracking of purchase data, enabling targeted campaigns like cart abandonment emails and product recommendations.Â
ActiveCampaign Pricing
| No. of Contacts | Price Per Month |
| 1000 | $ 39 |
| 2500 | $ 61 |
| 5000 | $ 99 |
| 10,000 | $ 174 |
| 50,000 | $ 486 |
ActiveCampaign Pros
- Strong Automations
- Reports to monitor the efficacy of your campaigns
- Email deliverability is excellent.
- Landing pages available
ActiveCampaign Cons
- No free plan
- learning curve difficulty
Why to choose ActiveCampaign?
ActiveCampaign should be your first port of call if you’re an ardent automator. Prepare to automate to your heart’s content your store’s email marketing!
17. Emercury
Emercury Features
Emercury is a user-friendly email marketing platform designed with a focus on deliverability and engagement tracking. It provides e-commerce stores with simple yet powerful tools to send targeted campaigns, set up automation, and track real-time subscriber behavior. Emercury’s intuitive platform is especially useful for smaller e-commerce businesses that want effective marketing without dealing with unnecessary complexity.
Emercury Pricing
| No. of Contacts | Price Per Month |
|---|---|
| 2,000 | $0 |
| 5,000 | $57 |
| 10,000 | $89 |
| 25,000 | $179 |
| 100,000+ | Custom Pricing |
Emercury Pricing Table
Emercury Pros
- Free plan available for up to 2,000 subscribers.
- Real-time engagement tracking to optimize campaigns.
- Simple and intuitive drag-and-drop editor.
- Strong focus on list hygiene and deliverability.
Why to Choose Emercury?
Emercury is a great fit for e-commerce businesses that value deliverability, simplicity, and real-time subscriber insights while keeping costs under control.
18. Mailchimp
Mailchimp Features
Mailchimp is a versatile email marketing platform catering to the needs of e-commerce stores by offering a user-friendly interface and a wide range of customizable templates. Its automation features allow e-commerce businesses to send timely and targeted emails, including welcome series, product recommendations, and follow-up campaigns. Through seamless integrations with various e-commerce tools and platforms, Mailchimp facilitates data synchronization and reporting, enabling store owners to gain valuable insights into customer behavior and campaign effectiveness.
Mailchimp Pricing
| No. of Contacts | Price Per Month |
| 500 | $ 13 |
| 2500 | $ 39.50 |
| 10,000 | $ 100 |
| 30,000 | $ 295 |
| 50,000 | $ 350 |
Mailchimp Pros
- Automatically include product information in your emails.
- Allow Automation triggers for events like a consumer making a purchase, leaving an item in their shopping cart, or visiting a certain page on your Shopify site.
- Mailchimp’s free package includes essential ecommerce tools like order and shipment confirmation emails and sales reporting.
Mailchimp Cons
- Billing for contacts that are no longer active or joined to your list.Â
- No option to manage your contacts from one list to another on this platform.Â
Why to choose Mailchimp?
Choose MailChimp if you want a simple, all-in-one solution for handling all of your store’s marketing needs, including email, social media, and digital advertising.
19. Constant Contact
Constant Contact Features
Constant Contact is a reliable email marketing solution for e-commerce stores, providing a user-friendly interface and a selection of customizable templates. It allows businesses to easily create engaging newsletters, product announcements, and promotional emails. With its event management and registration features, Constant Contact helps e-commerce stores organize and promote events to their customer base. Additionally, the platform’s robust reporting and analytics offer valuable insights into email campaign performance, enabling businesses to make data-driven decisions to enhance their marketing strategies.
Constant Contact Pricing
| No. of Contacts | Price Per Month |
| 500 | $ 12 |
| 2500 | $ 50 |
| 5,000 | $ 80 |
| 10,000 | $ 120 |
Constant Contact Pros
- Option to choose between many product versions when including them in an email.Â
- High delivery rate.
Constant Contact Cons
- Limited Automation
- Pricing Complexity
Why to choose Constant Contact?
If your email list is somewhat small and you don’t mind dealing with fewer automation options, Constant Contact may be the service for you.
Factors To Consider while Selecting Best Email Marketing Software For Ecommerce Store
When considering an email marketing service for your ecommerce business, there are top 10 key features you should look out for.
1. Online Store Integration
First and foremost, online store integration is crucial as it allows seamless synchronization between your email marketing efforts and your online store. This integration enables you to track customer behavior, send targeted emails based on purchase history, and automate processes like abandoned cart recovery.
2. Email Templates
Another important aspect is a variety of email templates. A good email marketing service should offer a wide selection of professionally designed templates that are customizable to suit your brand and campaign needs. This saves you time and effort in creating visually appealing emails.
3. Email Editor
An intuitive email editor is also essential. Look for a service that provides a user-friendly interface and drag-and-drop functionality, allowing you to easily customize your emails with images, text, buttons, and other elements. This flexibility ensures that your emails look polished and engaging.
4. Contact Segmentation
Contact segmentation is a powerful feature that enables you to categorize your subscribers based on various criteria such as demographics, purchase history, or engagement level. This segmentation allows you to send targeted emails to specific groups, resulting in higher open and click-through rates.
5. Email Automation
Email automation is a game-changer for ecommerce businesses. It allows you to set up automated email sequences triggered by specific actions or events, such as welcome emails, order confirmations, or personalized product recommendations. Automation streamlines your marketing efforts and ensures timely and relevant communication with your customers.
6. Personalization
Personalization is key to creating meaningful connections with your customers. Look for an email marketing service that offers dynamic content capabilities, allowing you to insert personalized elements like names, purchase history, or product recommendations into your emails. This personal touch enhances engagement and drives conversions.
7. Sales Reporting
Sales reporting is vital for monitoring the performance of your email campaigns. The service should provide comprehensive analytics, including metrics like open rates, click-through rates, conversion rates, and revenue generated. These insights help you evaluate the effectiveness of your campaigns and make data-driven decisions.
8. Customer Relationship Management (CRM) Features
A robust customer relationship management (CRM) integration is valuable as it enables you to manage and track customer interactions, preferences, and purchase history within the email marketing platform. This consolidated view helps you tailor your marketing efforts and provide personalized experiences to your customers.
9. Email Deliverability
Email deliverability is crucial for ensuring that your emails reach the intended recipients’ inboxes. Look for a service that maintains a good reputation and implements measures to optimize deliverability, such as SPF, DKIM, and DMARC authentication protocols. Good deliverability helps maximize the impact of your email campaigns.
10. Pricing
Lastly, pricing is an important consideration. Compare the pricing plans of different email marketing services and assess whether they align with your budget and anticipated usage. Some services offer tiered pricing based on the number of subscribers or emails sent, so consider your growth projections when evaluating the cost-effectiveness of each option.
By considering these ecommerce features in an email marketing service, you can find a comprehensive solution that empowers your business to engage with customers effectively, drive sales, and build lasting relationships.
Best Email Marketing Software for Ecommerce Store: Final Thoughts
Choosing the best email marketing software for ecommerce store is a critical decision that can significantly impact the success of your online business. With numerous options available, it’s essential to consider your specific needs and requirements. Look for a solution that seamlessly integrates with your online store, allowing you to leverage customer data and automate personalized email campaigns. A user-friendly interface, customizable email templates, and an intuitive email editor are also crucial for creating visually appealing and engaging emails. Robust segmentation and automation capabilities enable you to target the right audience with timely and relevant messages. Reliable email deliverability, comprehensive sales reporting, and customer relationship management features further enhance the effectiveness of your email marketing efforts. Finally, evaluate pricing plans to ensure they align with your budget and anticipated growth. By carefully considering these factors, you can select the best email marketing software for ecommerce store that empowers you to drive conversions, boost customer loyalty, and achieve long-term success.
