9 Best Email Marketing Software with Detailed Reporting in 2026
In today’s digital age, the success of your email marketing campaigns hinges not just on content and outreach but also on the level of analytics and reporting you can leverage. Welcome to our comprehensive guide on the “Best Email Marketing Software with Detailed Reporting.” Here, we delve deep into the softwares that not only allow you to send captivating emails but also provide you with intricate reporting features—so you can measure and improve every aspect of your campaigns. From open rates to click-through rates, to conversion metrics, the right software can be a game-changer. This blog aims to simplify your decision-making process by breaking down the features, pricing, and types of reports offered by the leading options in the market. Get ready to take your email marketing to a whole new level of efficiency and effectiveness.
9 Best Email Marketing Software with Detailed Reporting in 2026
1. MailerLite
MailerLite is widely recognized as one of the most user-friendly and budget-conscious email marketing softwares, making it a strong option for businesses of all sizes. Beyond its intuitive drag-and-drop editor and automation tools, MailerLite shines when it comes to detailed reporting. Users can access in-depth analytics on open rates, click-through rates, subscriber growth, and engagement by device or location. The software also provides heatmaps that visually display where subscribers are clicking inside your emails—helping you optimize design and content placement for maximum impact.
MailerLite Pricing
- Free Plan – Up to 1,000 subscribers with access to essential features.
- Growing Business Plan – Starts at $10/month with unlimited emails and advanced features.
- Advanced Plan – Starts at $20/month, offering enhanced automation, reporting, and dedicated support.
- Enterprise Plan – Custom pricing for large businesses with unique needs.
Why MailerLite is a Best Choice?
MailerLite strikes the perfect balance between simplicity, affordability, and data-driven insights. Its comprehensive reporting features make it easy to track performance and continuously improve campaigns, while its pricing ensures it remains accessible to startups, creators, and growing businesses alike. For anyone looking to create engaging campaigns with clear visibility into results, MailerLite is a smart and dependable choice.
2. HubSpot
HubSpot is more than just an email marketing software — it’s a full-fledged inbound marketing and CRM solution that helps businesses create personalized campaigns and track customer journeys end-to-end. Its reporting and analytics capabilities are among the most advanced in the market. With HubSpot, you can dive deep into email performance metrics like open rates, click-throughs, bounce rates, and conversions, while also connecting results to broader CRM data such as lead scoring and deal attribution. HubSpot’s reporting dashboards are customizable, enabling teams to track what matters most, from campaign ROI to subscriber lifecycle engagement, giving marketers a 360° view of how email campaigns impact revenue.
HubSpot Pricing
- Free Plan – Includes 2,000 email sends per month and access to CRM integration.
- Starter Plan – Starts at $20/month, unlocking more templates and automation.
- Professional Plan – Starts at $890/month, with advanced automation and reporting.
- Enterprise Plan – Custom pricing with full-scale marketing, CRM, and dedicated support.
Why HubSpot is a Best Choice?
HubSpot is ideal for businesses that want robust reporting tied directly to sales and CRM data. Unlike many tools that only report on email-level metrics, HubSpot connects performance insights to the entire customer journey, making it invaluable for growing businesses that need visibility into ROI. Its all-in-one nature also reduces the need for multiple platforms, making it a powerful and scalable choice for marketers who take email analytics seriously.
3. Brevo
Brevo (formerly SendinBlue) is a versatile software that combines email marketing, SMS campaigns, and CRM into a single solution. It’s particularly attractive for small and medium-sized businesses looking for affordability without sacrificing functionality. Where Brevo stands out is in its detailed reporting features. The software provides comprehensive analytics on open rates, click-through rates, bounce rates, and deliverability, while also offering engagement heatmaps to show how subscribers interact with your emails. Beyond email-specific metrics, Brevo ties in SMS performance data, allowing businesses to measure multi-channel effectiveness in one place. Its real-time dashboards make tracking and optimizing campaigns straightforward, even for beginners.
Brevo Pricing
- Free Plan – Up to 300 emails per day with unlimited contacts.
- Starter Plan – From $25/month, with higher sending limits and basic reporting.
- Business Plan – From $65/month, unlocking advanced automation, reporting, and A/B testing.
- Enterprise Plan – Custom pricing with dedicated support, advanced analytics, and scalability for large businesses.
Why Brevo is a Best Choice?
Brevo is a budget-friendly yet feature-rich platform that ensures businesses get meaningful insights from their campaigns. Its reporting capabilities are robust enough for marketers who want actionable analytics, while its multi-channel approach makes it a strong choice for businesses that rely on both email and SMS. For those seeking affordability paired with powerful insights, Brevo is one of the best options available.
4. GetResponse
GetResponse is a well-established email marketing software that has grown into a complete marketing suite, offering automation, landing pages, and even webinar hosting. For businesses that prioritize analytics, GetResponse provides detailed reporting features that give clear visibility into every campaign. Users can track open rates, click-throughs, bounce rates, and unsubscribe trends, while advanced segmentation reports reveal which subscriber groups are most engaged. The software also includes conversion tracking, allowing marketers to see how emails directly contribute to sales or sign-ups. Customizable dashboards and visual reports make it easy to interpret performance data and adjust campaigns for maximum effectiveness.
GetResponse Pricing
- Free Plan – For up to 500 contacts with limited features.
- Email Marketing Plan – Starts at $19/month, covering basic automation and analytics.
- Marketing Automation Plan – From $59/month, adding advanced workflows and detailed reporting.
- Ecommerce Marketing Plan – From $119/month, optimized for online stores with enhanced analytics.
- Max & Max2 Plans – Custom pricing with advanced features, including dedicated support and scalable reporting.
Why GetResponse is a Best Choice?
GetResponse is ideal for businesses that want comprehensive analytics paired with strong automation features. It not only tracks traditional engagement metrics but also links campaigns to revenue outcomes, making it a smart option for ROI-focused marketers. For brands seeking an all-in-one solution with clear, actionable reporting, GetResponse is a reliable and scalable choice.
5. ActiveCampaign
ActiveCampaign is widely regarded as one of the most advanced platforms for email marketing and automation, making it especially powerful for businesses that rely on personalization and complex customer journeys. Its reporting features are comprehensive, giving users visibility into open rates, click-through rates, and conversion tracking, along with more advanced insights such as geo-tracking, engagement trends over time, and goal-based reporting. Marketers can also measure how different automation workflows perform, ensuring campaigns are optimized for each stage of the customer lifecycle. With its ability to tie email performance directly to sales data, ActiveCampaign makes it easier for businesses to understand the ROI of their campaigns.
ActiveCampaign Pricing
- Lite Plan – Starts at $29/month, includes basic email marketing and reporting.
- Plus Plan – From $49/month, adds CRM, landing pages, and advanced analytics.
- Professional Plan – From $149/month, offers predictive sending, split automation, and in-depth reports.
- Enterprise Plan – Custom pricing with dedicated support and advanced reporting features.
Why ActiveCampaign is a Best Choice?
ActiveCampaign is best for businesses that want deep, data-driven insights connected to customer journeys and sales pipelines. Its reporting goes beyond surface-level metrics to reveal how each campaign impacts conversions and revenue. For marketers who need advanced automation paired with powerful analytics, ActiveCampaign is one of the strongest options on the market.
6. Zoho Campaigns
Zoho Campaigns is part of the Zoho ecosystem, making it an excellent choice for businesses already using Zoho CRM or other Zoho applications. It’s designed to simplify campaign creation while offering robust reporting features. Users can track standard metrics like opens, clicks, and unsubscribes, but what makes Zoho Campaigns stand out is its real-time analytics dashboards and social campaign reporting. You can measure how subscribers interact with your emails across devices, analyze campaign comparisons side-by-side, and even link reports directly with Zoho CRM to assess lead quality. For businesses that want to connect marketing and sales performance seamlessly, Zoho Campaigns provides actionable insights that go beyond surface metrics.
Zoho Campaigns Pricing
- Free Plan – Up to 2,000 contacts and 6,000 emails/month.
- Standard Plan – Starts at $3/month, offering advanced segmentation and detailed reports.
- Professional Plan – From $4.50/month, with automation, A/B testing, and advanced analytics.
- Enterprise Plan – Custom pricing with enhanced reporting and integrations.
Why Zoho Campaigns is a Best Choice?
Zoho Campaigns is a smart choice for businesses that want affordable yet detailed reporting tied to CRM data. Its seamless integration with Zoho CRM allows teams to track not just engagement, but also how campaigns influence lead conversions and revenue. For small to mid-sized businesses—especially those already using Zoho products—Zoho Campaigns delivers powerful reporting at a highly competitive price point.
7. Omnisend
Omnisend is an email marketing software built specifically for e-commerce businesses, offering a powerful mix of email, SMS, and push notification marketing. Its strength lies in helping online stores drive sales through automation and personalization. On the reporting side, Omnisend delivers detailed insights into campaign performance, including open and click rates, sales attribution, and customer lifecycle tracking. What sets it apart is its e-commerce–focused reporting — you can clearly see which campaigns generate revenue, track abandoned cart recovery performance, and analyze ROI from multi-channel workflows. This makes it easy for store owners to tie email marketing efforts directly to sales results.
Omnisend Pricing
- Free Plan – Up to 250 contacts and 500 emails/month.
- Standard Plan – Starts at $16/month, with reporting and automation features.
- Pro Plan – From $59/month, includes advanced analytics and unlimited emails.
- Enterprise Plan – Custom pricing with dedicated support and tailored reporting.
Why Omnisend is a Best Choice?
Omnisend is a top choice for e-commerce brands that want data-rich reporting directly connected to revenue outcomes. Its analytics go beyond basic engagement to show how emails and automations impact store sales, making it perfect for online retailers looking to maximize ROI. For businesses serious about growing through omnichannel marketing, Omnisend provides a clear view of performance and profitability.
8. Moosend
Moosend is a highly affordable yet powerful email marketing platform that has gained popularity with small businesses, startups, and e-commerce brands. Its user-friendly interface makes it easy to create professional newsletters, while its reporting features provide deep insights into campaign performance. With Moosend, you can monitor open rates, click-through rates, bounce data, and subscriber engagement trends in real time. It also offers advanced reporting tools such as revenue attribution, which directly connects email campaigns to sales. For businesses that want to dig deeper, Moosend supports automation reporting, helping marketers measure the performance of drip campaigns, abandoned cart emails, and other automated workflows.
Moosend Pricing
- Free Trial – 30 days of full access to all features.
- Pro Plan – Starts at $9/month for up to 1,000 subscribers, with unlimited emails and advanced analytics.
- Pro Plan (Scaling) – Pricing increases with subscriber count (e.g., $32/month for 5,000 contacts).
- Enterprise Plan – Custom pricing with dedicated account management and custom reporting options.
Why Moosend is a Best Choice?
Moosend is a fantastic choice for businesses that want enterprise-level reporting at a fraction of the cost. Its affordability, combined with detailed analytics and automation insights, makes it especially valuable for e-commerce stores and small businesses looking to maximize ROI. If you’re searching for a cost-effective platform with powerful reporting features, Moosend delivers excellent value.
9. EmailOctopus
EmailOctopus is a lightweight, affordable email marketing platform that appeals to startups, creators, and small businesses looking for simplicity without sacrificing core features. While its interface is refreshingly easy to use, the platform also delivers solid reporting features to help you track and refine your campaigns. Users can measure open rates, click-through rates, bounce data, and unsubscribe trends, while simple dashboards make it easy to spot which campaigns perform best. Though not as advanced as some enterprise platforms, EmailOctopus offers all the essential reporting insights most small to mid-sized businesses need to improve engagement and ROI.
EmailOctopus Pricing
- Free Plan – Up to 2,500 subscribers and 10,000 emails/month.
- Pro Plan – Starts at $8/month for 500 subscribers, with unlimited email sending and advanced reporting.
- Pro Scaling Plans – Pricing increases as subscriber numbers grow (e.g., $24/month for 2,500 subscribers).
- Enterprise/Custom – Custom pricing for high-volume senders.
Why EmailOctopus is a Best Choice?
EmailOctopus is best for businesses seeking a budget-friendly software with essential reporting tools. Its affordability combined with easy-to-read analytics makes it an excellent choice for smaller teams that want to track performance, learn what works, and grow steadily without overspending.
9 Best Email Marketing Software with Detailed Reporting: Final Thoughts
In the constantly evolving landscape of digital marketing, having an email marketing software that provides detailed reporting is more crucial than ever. Whether you are a small business, an e-commerce giant, or a content creator, understanding your metrics can significantly impact your ROI and customer engagement. The nine platforms we’ve covered offer a range of features from basic to advanced, designed to suit various business needs and budgets. With the right combination of user-friendly interfaces and in-depth analytics, these tools empower you to not just send emails, but to send emails that perform.
What Is Email Marketing Reporting?
Email marketing reporting is the practice of collecting, analyzing, and interpreting data related to your email campaigns to evaluate their effectiveness and make data-driven decisions. This involves tracking various key performance indicators (KPIs) like open rates, click-through rates, conversion rates, and more. Here are the primary components:
- Open Rate: Measures how many recipients opened the email.
- Click-Through Rate (CTR): Indicates the percentage of email recipients who clicked on one or more links in an email.
- Conversion Rate: Shows the percentage of email recipients who completed the desired action.
- Bounce Rate: Displays the percentage of emails that could not be delivered.
- Forward Rate: Measures how often your email is forwarded or shared.
- Revenue Metrics: Calculates the ROI (Return on Investment) of the campaign, often in terms of revenue per email sent or generated sales.
- Customer Engagement: Tracks how long recipients spend reading the email or interacting with its content.
How Do I Report Email Marketing Performance?
Reporting email marketing performance involves several steps:
- Identify Objectives: Understand what you want to achieve – whether it’s brand awareness, sales conversion, or customer retention.
- Select KPIs: Choose the key performance indicators that align with your objectives.
- Data Collection: Use the reporting features in your email marketing software to gather data or integrate with analytics tools like Google Analytics.
- Data Analysis: Dive into the metrics to identify patterns, opportunities, or areas for improvement.
- Visualization: Use graphs or charts to make the data easily digestible.
- Interpretation: Translate the data into actionable insights. Explain what the data means in the context of your objectives.
- Recommendations: Based on the data, suggest future actions or areas for improvement.
- Share the Report: Share your findings with stakeholders or team members who need this information.
How Do You Calculate KPI in Email Marketing?
You can calculate these key metrics for your email marketing campaigns as follows:
- Open Rate: To calculate the open rate, you’ll first need to know the number of emails that were actually opened. Divide that by the number of emails sent, minus any that bounced (i.e., were not delivered). Multiply the result by 100 to get a percentage. Essentially, it’s opened emails divided by sent emails (minus bounces), all times 100.
- Click-Through Rate (CTR): The click-through rate represents how engaging your email content is. To find it, divide the number of clicks a link in the email received by the number of emails that were actually opened. Multiply by 100 to turn it into a percentage. So, it’s clicks divided by opens, times 100.
- Conversion Rate: This KPI tells you how effective your email is at driving a specific action, like making a purchase or signing up for a webinar. Take the number of completed actions (conversions) and divide it by the number of clicks the email received. Again, multiply by 100 for a percentage. It’s conversions divided by clicks, times 100.
- Bounce Rate: The bounce rate tells you how many of your emails weren’t delivered. Divide the number of emails that bounced by the total number of emails sent. Multiply this by 100 to get a percentage. It’s bounces divided by total emails sent, times 100.
- Return on Investment (ROI): ROI gives you a sense of how profitable your email campaign is. Take the revenue generated from the campaign and subtract the campaign’s cost. Divide that by the campaign’s cost. Multiply by 100 to get your ROI as a percentage. It’s essentially (revenue minus cost) divided by cost, times 100.
Explore 23 Best Email Marketing Software in 2026
How Do I Create An Email Marketing Report?
Creating an effective email marketing report involves several steps:
- Plan the Layout: Decide how the report will be structured. Include an introduction, a main body featuring key metrics, and a conclusion with recommendations.
- Gather Data: Use your email marketing software’s reporting tools to collect the required metrics for the period you’re reporting on.
- Include Visual Elements: Use graphs, pie charts, or bar charts to represent the data visually. This makes it easier to interpret.
- Incorporate Benchmarking Data: Compare your performance metrics with industry averages or previous campaigns for context.
- Provide Analysis and Insights: Don’t just show the numbers; explain what they mean. If your open rate has increased, why do you think that is? If the click-through rate is low, what could be the reason?
- Add Recommendations: Based on the analysis, suggest actionable steps for future campaigns.
- Summary and Next Steps: Conclude by summarizing the report and outlining the next steps.
- Review and Share: Once the report is complete, review it for accuracy and then share it with the concerned stakeholders
