9 Best Email Marketing Software with Sign Up Forms in 2026
Efficient email marketing is a cornerstone of modern business strategies, and sign-up forms are the gateway to building strong customer relationships. In this comprehensive guide, we delve into five best email marketing software renowned for their diverse and effective sign-up form options. These platforms offer a range of form types that cater to businesses’ unique needs, ensuring a seamless and engaging user experience.
9 Best Email Marketing Software with Sign Up Forms
Let’s have a look at these software one by one.
1. HubSpot
HubSpot’s sign-up form builder is designed to integrate seamlessly with its all-in-one CRM and marketing suite, making it one of the most powerful options for lead capture. With drag-and-drop customization and a variety of formats, HubSpot allows businesses to create forms that not only collect subscriber details but also automatically sync with CRM workflows, ensuring that every new lead is instantly tracked and nurtured.
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Pop-up Forms
Create attention-grabbing pop-ups that can appear based on triggers like time spent on page, exit intent, or scroll depth, ensuring maximum visibility. -
Embedded Forms
Add sign-up forms directly into your web pages and blog posts, allowing visitors to subscribe without leaving the content they’re engaging with. -
Slide-In Boxes
Use slide-ins that appear on the side or bottom of the page, offering a less intrusive but highly effective way to capture subscribers. -
Standalone Forms
Build dedicated landing pages with full-page forms for campaigns focused solely on lead capture, event registrations, or gated content downloads. -
Progressive Forms
Collect more detailed information over time by showing new fields to returning visitors, improving lead quality without overwhelming users.
Why HubSpot’s Sign-Up Forms Stand Out?
HubSpot’s sign-up forms go beyond simple email collection by connecting directly to its CRM and automation tools. This ensures every new subscriber is instantly added to nurturing workflows, segmented lists, or sales pipelines. For businesses that want powerful sign-up forms tied to robust CRM data and automation, HubSpot is one of the top choices in 2026.
2. Brevo
Brevo’s versatile sign-up forms are designed to help businesses capture leads effectively while blending seamlessly into websites. With multiple customizable options, Brevo enables users to grow their email lists, boost engagement, and convert website visitors into subscribers without compromising on design or user experience.
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Pop-up Forms
Engage visitors with customizable pop-ups that appear at the right moment, such as when a user is about to exit the page or after spending a certain amount of time browsing. -
Inline Forms
Embed subscription forms directly within your webpage content, allowing users to sign up without interrupting their browsing journey. -
Landing Page Forms
Create dedicated landing pages with embedded sign-up forms, giving campaigns a focused space for lead generation and subscriber acquisition. -
Floating Bars
Use attention-grabbing floating bars at the top or bottom of the screen to keep subscription options visible as users scroll through content. -
Widget Forms
Add compact and customizable widgets across your website, perfect for encouraging newsletter subscriptions or event sign-ups in non-intrusive ways.
Why Brevo’s Sign-Up Forms Stand Out
Brevo’s sign-up forms are not only easy to design but also integrate seamlessly with its CRM and automation features, ensuring new subscribers are instantly added to workflows and campaigns. For businesses looking to balance functionality, design, and lead conversion efficiency, Brevo offers one of the most practical sign-up form solutions in 2026.
3. Moosend
Moosend’s sign-up forms are built to help businesses capture leads in multiple ways while keeping the design flexible and user-friendly. With a variety of formats and full customization options, Moosend ensures that businesses can create sign-up forms that match their brand identity and maximize conversions. Its drag-and-drop editor makes it simple to design forms without coding, while advanced targeting and triggers help show the right form to the right visitor at the right time.
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Modal Pop-ups
Display eye-catching pop-ups that appear over website content, prompting visitors to subscribe at key moments. -
Inline Forms
Embed sign-up forms directly into your website pages or blog posts, allowing seamless subscription during content consumption. -
Floating Bars
Keep sign-up options visible with bars that stick to the top or bottom of the page as users scroll. -
Floating Boxes
Show discreet subscription boxes that move with the visitor, encouraging sign-ups without being too disruptive. -
Full-Page Forms
Capture visitor attention with dedicated full-page forms focused entirely on driving subscriptions. -
Promotion Pop-ups
Highlight exclusive offers, discounts, or announcements to incentivize users to join your list.
Why Moosend’s Sign-Up Forms Stand Out
Moosend combines versatility and simplicity, making it easy for businesses to design sign-up forms that convert. With options for everything from subtle inline forms to high-impact pop-ups, paired with advanced triggers and segmentation, Moosend helps marketers capture high-quality leads without compromising the user experience.
4. MailerLite
MailerLite’s sign-up forms are designed to be simple, customizable, and effective in helping businesses capture leads while maintaining a smooth user experience. With its intuitive drag-and-drop form builder, MailerLite allows users to create visually appealing forms that fit seamlessly into their website design. Advanced options such as targeting rules and display triggers ensure that forms appear at the right time to maximize conversions.
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Pop-up Forms
Create customizable pop-ups that appear on specific pages or based on triggers like exit intent, scroll percentage, or time spent on page. -
Embedded Forms
Place sign-up forms directly into blog posts, landing pages, or website sections for a seamless user journey. -
Floating Bars
Use sticky bars at the top or bottom of your website to keep subscription options visible while visitors scroll. -
Slide-In Forms
Display subtle slide-in boxes that appear from the side of the page, encouraging sign-ups without being disruptive. -
Full-Page Forms
Design dedicated full-screen forms to capture attention and maximize lead generation for specific campaigns.
Why MailerLite’s Sign-Up Forms Stand Out
MailerLite combines simplicity and flexibility, making it easy for businesses of any size to design professional forms that convert. With targeting rules, customizable designs, and seamless integration with automation workflows, MailerLite ensures every new subscriber is instantly added to campaigns. For small businesses and creators seeking powerful yet affordable sign-up form options, MailerLite is a top choice in 2026.
5. ActiveCampaign
ActiveCampaign’s sign-up forms are built to support businesses that want to capture high-quality leads while leveraging advanced automation. The platform offers multiple types of forms that can be customized with its intuitive editor, allowing you to design forms that match your branding and trigger personalized workflows instantly. With advanced targeting and conditional logic, ActiveCampaign ensures forms appear at the right time for the right audience, making lead capture both seamless and strategic.
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Pop-up Forms
Display engaging pop-ups that trigger based on visitor behavior, such as exit intent or time on page, to maximize conversions. -
Inline Forms
Embed forms directly into your website content, ensuring a smooth subscription process without disrupting the user experience. -
Floating Bars
Add sticky bars to the top or bottom of your site, keeping sign-up options always visible as visitors scroll. -
Slide-In Boxes
Use subtle slide-ins from the side of the page to capture attention without being intrusive. -
Full-Page Forms
Create full-screen forms dedicated to subscription campaigns, offering a bold and clear call-to-action.
Why ActiveCampaign’s Sign-Up Forms Stand Out
ActiveCampaign’s sign-up forms go beyond data collection by integrating directly with its powerful automation engine and CRM. Every new subscriber can be added instantly into workflows for personalized email journeys, segmentation, or sales pipelines. For businesses seeking not just beautiful forms but also advanced automation behind them, ActiveCampaign is one of the most effective solutions in 2026.
6. Zoho Campaigns
Zoho Campaigns’ sign-up forms are designed to integrate seamlessly with the Zoho ecosystem while offering businesses flexible options to grow their subscriber lists. Its drag-and-drop editor makes it easy to design forms that fit your branding, and advanced customization ensures you can target specific audiences effectively. For users already relying on Zoho CRM or other Zoho tools, these forms automatically sync subscriber data, helping you build connected and efficient marketing workflows.
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Pop-up Forms
Capture attention with pop-ups that can be timed or triggered by user behavior, such as scrolling or exit intent. -
Embedded Forms
Place sign-up forms directly on your website, landing pages, or blog posts for smooth subscriber collection. -
Floating Bars
Keep subscription options visible at the top or bottom of the page to encourage sign-ups as visitors browse. -
Slide-In Boxes
Use slide-in forms that appear subtly from the side of the screen, offering a non-intrusive way to collect leads. -
Full-Page Forms
Build dedicated subscription pages with full-screen forms to drive focused lead generation campaigns.
Why Zoho Campaigns’ Sign-Up Forms Stand Out
Zoho Campaigns’ sign-up forms are particularly powerful for businesses already using the Zoho ecosystem, as they sync seamlessly with Zoho CRM and other tools. This ensures new leads are automatically added to nurturing workflows, sales pipelines, or segmented lists. For organizations looking for flexible forms tied directly into a broader business suite, Zoho Campaigns is a strong choice in 2026.
7. GetResponse
GetResponse’s sign-up forms are built to help businesses grow their subscriber lists with a wide variety of customizable options. Its intuitive drag-and-drop editor makes it easy to design forms that fit your branding, while advanced display settings and triggers ensure forms appear at the right time for maximum conversions. GetResponse also allows users to embed forms, create pop-ups, or build entire landing pages with sign-up elements, giving businesses the flexibility to choose the approach that works best for their audience.
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Pop-up Forms
Show attention-grabbing pop-ups based on conditions like time on page, exit intent, or scroll depth to capture leads effectively. -
Embedded Forms
Add sign-up forms directly into web pages, blog posts, or landing pages for a seamless user experience. -
Slide-In Forms
Use slide-in boxes that appear from the side of the screen, offering a subtle but effective way to capture subscribers. -
Full-Page Forms
Create standalone, full-screen forms or dedicated landing pages for campaigns that prioritize lead generation. -
Custom Forms
Tailor forms with custom fields and advanced design options, ensuring you collect the exact subscriber data your campaigns need.
Why GetResponse’s Sign-Up Forms Stand Out
GetResponse’s sign-up forms integrate smoothly with its automation and email marketing workflows, ensuring every new subscriber is immediately added to relevant campaigns. Its flexibility, combined with advanced triggers and landing page options, makes it one of the most versatile choices. For businesses that want sign-up forms tied directly into robust automation and analytics, GetResponse is a standout option in 2026.
8. Omnisend
Omnisend’s sign-up forms are built with e-commerce in mind, offering highly customizable options that help online stores grow their email lists and convert visitors into customers. Its form builder includes multiple layouts and targeting options, ensuring businesses can capture the right leads at the right time. What makes Omnisend stand out is its ability to tie forms directly to e-commerce workflows, so new subscribers can instantly receive welcome discounts, abandoned cart reminders, or personalized product recommendations.
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Pop-up Forms
Capture attention with customizable pop-ups that trigger based on user behavior such as exit intent or time spent on site. -
Embedded Forms
Seamlessly add sign-up forms to product pages, blog posts, or landing pages without disrupting the browsing experience. -
Floating Bars
Use sticky bars at the top or bottom of the page to keep subscription options always visible while customers shop. -
Slide-In Forms
Display subtle slide-in boxes from the side of the screen to encourage sign-ups without being overly intrusive. -
Gamified Forms
Boost conversions with creative options like “spin-the-wheel” discount forms that make sign-ups engaging and interactive.
Why Omnisend’s Sign-Up Forms Stand Out
Omnisend goes beyond traditional sign-up forms by combining lead capture with e-commerce automation. Every new subscriber can be instantly enrolled into workflows that deliver targeted offers, boosting both engagement and revenue. For online stores that want forms tailored to sales-driven strategies, Omnisend is one of the best options in 2026.
9. EmailOctopus
EmailOctopus’s sign-up forms are designed with simplicity and ease of use in mind, making them perfect for creators, nonprofits, and small businesses that want to grow their subscriber lists quickly. The platform offers customizable embedded forms and pop-ups that can be easily styled to match your website design. With GDPR-ready consent fields and straightforward integrations, EmailOctopus ensures that lead capture is both effective and compliant. It also supports third-party integrations through Zapier, expanding options for collecting and managing leads across different platforms.
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Pop-up Forms
Create simple yet effective pop-ups to grab attention and encourage visitors to subscribe. -
Embedded Forms
Add sign-up forms directly into your website pages, blogs, or landing pages for a seamless experience. -
Inline Forms
Place forms within content areas to allow sign-ups without disrupting the browsing flow. -
Customizable Fields
Collect more than just email addresses by adding fields like names, preferences, or consent options.
Why EmailOctopus’s Sign-Up Forms Stand Out
EmailOctopus keeps lead capture affordable, user-friendly, and compliant, making it ideal for smaller organizations and creators. While it doesn’t have as many advanced form options as enterprise tools, its simplicity, affordability, and Zapier-powered integrations make it a reliable choice for those who want effective sign-up forms without the complexity.
Best Email Marketing Software with Sign Up Forms: Final Thoughts
Effective sign-up forms are the bridge to cultivating a strong email subscriber base. These five email marketing software platforms, each with their unique approach to sign-up forms, cater to businesses seeking to capture leads seamlessly and engage audiences effectively. Whether it’s modal pop-ups, embedded forms, or floating bars, these platforms enable marketers to harness the power of sign-up forms to drive conversions and foster lasting customer relationships.
Explore Best Email Marketing Software with Integrations
Best Email Marketing Software with Sign Up Forms: FAQ’s
1. What are sign-up forms in email marketing?
Sign-up forms are online forms that collect contact information from website visitors, allowing businesses to build their email subscriber list and engage with potential customers.
2. How do sign-up forms benefit businesses?
Sign-up forms facilitate lead generation, allowing businesses to capture contact details of potential customers for targeted marketing campaigns.
3. What types of sign-up forms are commonly used?
Common sign-up form types include pop-ups, embedded forms, slide-ins, floating bars, and full-page forms, each strategically placed to capture leads.
4. How can I design effective sign-up forms?
Effective sign-up forms are concise, clearly state the value proposition, have a strong call-to-action, and align with your brand’s design and tone.
5. Can I customize the appearance of my sign-up forms?
Yes, most email marketing software platforms offer customization options, allowing you to match the design and branding of your sign-up forms to your website.
6. What is the purpose of pop-up sign-up forms?
Pop-up forms appear as overlays on a website, capturing attention and encouraging visitors to subscribe, often offering incentives like discounts or free resources.
7. How do embedded sign-up forms work?
Embedded forms are typically placed within the content of a webpage and allow visitors to subscribe without leaving the page they are on.
8. What are the benefits of using different types of sign-up forms?
Different form types cater to different user behaviors and preferences, ensuring that you capture leads from a variety of website interactions.
9. Can I track the performance of my sign-up forms?
Yes, email marketing software often provides analytics to track metrics such as conversion rates, click-through rates, and subscriber growth for your sign-up forms.
10. Are sign-up forms GDPR compliant?
Yes, most email marketing platforms offer tools to help you ensure that your sign-up forms comply with data protection regulations like GDPR.
