Brevo (SendinBlue) Pricing: The Complete Guide 2024

Brevo (SendinBlue) Pricing: The Complete Guide 2024

In today’s dynamic digital marketing landscape, email remains a potent tool, and selecting the right email marketing platform is crucial. Enter Brevo, more commonly recognized as SendinBlue, a solution that’s been empowering businesses worldwide. With features tailored to both newbies and seasoned marketers, it has established a significant presence. As with any tool, understanding its cost is essential for budgeting and ensuring you’re getting the best value for your investment.

Our deep dive into “Brevo (SendinBlue) Pricing: The Complete Guide 2023” will illuminate the various pricing tiers available, what each offers, and how they stack against one another. By the end of this guide, you’ll have a comprehensive understanding of Brevo’s pricing structure, helping you make an informed decision that aligns with your business goals and budget.

Stay with us as we navigate the nuances of Brevo (SendinBlue) Pricing, ensuring you’re equipped with all the knowledge you need to make the best choice for your email marketing needs in 2023.

Brevo (SendinBlue) Pricing Plans

Navigating the world of email marketing tools can be daunting, especially when it comes to selecting the right pricing plan that aligns with your needs. Brevo, formerly known as Sendinblue, offers a range of plans tailored to different business sizes and marketing requirements. From budding startups to enterprise-level corporations, Brevo has got something for everyone. Let’s delve deeper into the four distinct plans they offer, ensuring you have all the information needed to make an informed decision.

1. Free Plan

Brevo presents a robust Free Plan that’s tailored for budding businesses and those stepping into the world of email marketing. With no price tag attached, users can transmit up to 300 emails daily, ensuring they stay connected without denting their budgets. Dive into a suite of essential features such as standard email campaigns, the ability to send SMS and WhatsApp messages, and even a marketing automation feature that caters to up to 2,000 contacts. Furthermore, businesses can take advantage of enhanced segmentation and the dynamic web push notifications.

While the Brevo Free Plan equips users with a live chat tool for real-time customer engagement on websites, it does come with its set of boundaries. The support extends only to live chat, so phone and chat assistance are off the table. Also, a branding tag accompanies emails sent through this plan. And while advanced tools like heat mapping and in-depth geographical reporting aren’t available, the plan still offers a substantial toolkit for beginners.

The beauty of this plan? It’s available at the unbeatable price of $0 for up to 300 emails each day. This makes it a perfect match for:

  • Start-ups and small-scale enterprises.
  • Entrepreneurs dipping their toes in email marketing waters.
  • Marketers looking to explore before investing in advanced tools.
  • Business mavens operating within a tight budget.
  • Marketing newbies building their initial subscriber base.

2. Starter Plan

For businesses looking to take their email marketing up a notch, Brevo offers its dynamic Starter Plan. Priced at a reasonable $25, it allows users to send a generous 20,000 emails every month. Breaking away from the Free Plan’s cap of 300 daily emails, with the Starter, the potential extends up to a whopping 100,000 emails monthly. Should your requirements grow beyond this, Brevo ensures seamless transitions with custom plans tailor-made by their sales team.

Drawing parallels, the Starter Plan encompasses all the foundational features of the Free Plan, complemented by exclusive additions. Key differentiators include a vast increase in monthly email limits and the prized option to send emails without the Brevo branding, upping your professional appeal. If you’re particular about this, there’s an add-on to eliminate the Brevo logo from your emails for just an extra $10 per month. Here’s a snapshot of the Starter Plan’s pricing:

20,000 emails: $25/mo (or $22/mo with annual billing)
40,000 emails: $35/mo (or $31/mo annually)
60,000 emails: $49/mo (or $44/mo annually)
100,000 emails: $96/mo (or a discounted $62/mo annually)
And the cherry on top? Enjoy a 10% discount when you opt for yearly billing.
Ideal for:

  • Both small enterprises and burgeoning medium-sized businesses.
  • Newcomers to the realm of email marketing.
  • Marketers who prioritize a clean, brand-free email appearance.
  • Those operating with budget constraints yet needing more than the basics.
  • Professionals managing an expanding list of contacts.
    For businesses on a fast trajectory, upgrading to Brevo’s
  • Business Plan is a consideration, especially when higher functionality is on the wishlist.

3. Business Plan

Brevo’s Business Plan is a treasure trove for seasoned marketers. Building on the foundations of the Free and Starter Plans, it integrates a suite of advanced functionalities tailored for the pros. These range from a dynamic landing page builder, enhanced phone support, insightful A/B testing, Facebook Ads integration, sophisticated automation capabilities, multi-user collaboration, to detailed reporting, and beyond.

Starting at $65 a month, users can send out up to 20,000 emails. Additional features available as add-ons include:

Multi-user collaboration: $10 for every added user.
Enhanced landing pages: $21 for every set of 5 additional pages.
Web push notifications: $10 for an added 10,000 notifications.
The Business Plan excels in offering granular insights into customer interactions, boasting advanced heat maps and comprehensive geographic reporting. Plus, just like the Starter Plan, you can confidently send out emails without the Brevo watermark. As your email needs grow, the pricing adjusts accordingly:

20,000 emails: $65/mo (or $58/mo with yearly commitment)
40,000 emails: $75/mo (or $67/mo annually)
60,000 emails: $89/mo (or $80/mo annually)
… And scaling up to a million emails at $599/mo (or a discounted $539/mo with an annual plan). Should you surpass this quota, a custom plan awaits your needs via the sales team.
Consistent with its predecessors, the Business Plan also offers a 10% discount for annual commitments.

This plan aligns with:

  • Medium to expansive business entities.
  • Marketers seeking premium, advanced tools.
  • Professionals managing extensive contact databases.
  • Entities with a robust marketing budget.
  • Skilled marketers in pursuit of excellence.

4. Enterprise Plan

The Enterprise Plan stands as Brevo’s apex offering, crafted meticulously for formidable organizations and expansive teams with robust marketing undertakings and expansive email databases. A continuation of the rich features from the Free, Starter, and Business Plans, the Enterprise tier takes it a notch higher with the inclusion of advanced synergies with top platforms like Salesforce and WordPress.

Unique to the Enterprise level, Brevo appoints a dedicated account guide to each client. This ensures personalized assistance, guiding users to curate more impactful campaigns and to analyze performance trajectories over evolving timelines. This plan also houses some of Brevo’s most sophisticated features: the versatility of transactional emails, the convenience of sub-account administration, the adaptability of an email API, and fortifications ensuring enterprise-caliber security.

Given the bespoke nature of the plan, tailored to the specific needs of each enterprise, potential users would need to engage directly with the Brevo sales ensemble to procure a custom quotation.

Perfectly suited for:

  • Titan-sized enterprise entities.
  • Business magnates seeking the zenith of marketing tools.
  • Marketers who oversee sprawling contact arsenals.
  • Ventures with ample marketing financial reserves.
  • Seasoned marketers on the lookout for unrivaled excellence.

Brevo (SendinBlue) Pros and Cons

Brevo (SendinBlue) Pros:

  • Versatile Pricing: From a free plan to custom enterprise options, there’s a package for every business size.
  • Advanced Features: Even in basic plans, users get access to a plethora of marketing tools.
  • Ease of Use: The platform is intuitive, making it user-friendly for beginners.
  • Multi-channel Marketing: Apart from email campaigns, Brevo offers SMS, WhatsApp campaigns, and web push notifications.
  • High Deliverability Rate: Emails sent via Brevo generally have a high chance of landing in the recipient’s inbox.
  • No Branding in Higher Plans: The ability to send emails without Brevo branding provides a professional look.
  • Advanced Analytics: Detailed insights into campaigns allow for data-driven decisions.
  • Integration Capabilities: Especially in the enterprise plan, there’s the option for advanced integrations with tools like Salesforce and WordPress.

Brevo (SendinBlue) Cons:

  • Limited Support in Free Plan: The free plan lacks phone and chat support.
  • Add-On Costs: Some features, even in paid plans, come as add-ons with extra charges.
  • Limitations in Free Plan: Advanced features like heat maps and geography reporting are missing in the free plan.
  • Learning Curve: While user-friendly, some advanced features might take time to master.
  • Custom Quote for Enterprise: Businesses can’t see the enterprise plan’s cost upfront; they need to contact sales for a quote.

Affordable Alternatives to Brevo (SendinBlue)

1. Mailchimp

Mailchimp is one of the most popular email marketing tools around, offering a user-friendly interface paired with powerful marketing features. The platform is known for its drag-and-drop email builder, which makes creating visually appealing emails a breeze. It stands out with its built-in CRM capabilities, which means you can maintain a deeper relationship with your subscribers right from the platform.

Unique features setting it apart from Brevo include the ability to create postcards, retargeting ads, and even social media scheduling. Their free plan is also quite generous, catering to businesses just starting out with email marketing.

2. MailerLite

If simplicity is what you seek, MailerLite could be the ideal choice. This platform strips away the clutter, presenting users with a straightforward, intuitive interface to craft and send emails. Beyond basic email campaigns, MailerLite offers features like pop-up customizers and embedded surveys, allowing businesses to engage with their audience in various ways.

Its unique features, when compared to Brevo, are the rich content editor that lets users embed videos directly into emails and a built-in photo editor. Plus, their 24/7 customer support ensures you’re never left in the dark, no matter where you are.

3. Benchmark Email

Benchmark Email has carved a niche for itself by emphasizing visual design and automation in its offerings. With a drag-and-drop editor and responsive templates, creating aesthetically pleasing emails becomes effortless. Furthermore, its automation capabilities ensure that the right emails reach the right subscribers at the optimal times.

What sets Benchmark Email apart from Brevo is its “Automation Pro” feature, which allows for visual automation journeys based on user behavior. Also, they provide a range of webinar resources to help users maximize their email marketing efforts.

Bottomline: Which Brevo (SendinBlue) Plan Suits Your Needs?

Deciding on the most appropriate Brevo (SendinBlue) plan for your business revolves around several factors. These include your company’s size, the number of contacts you have, your budget constraints, growth potential, and overarching objectives. For instance, if you’re running a fledgling business with modest email marketing needs, the Free, Starter, or Business plans might be more apt. The Enterprise option would be overreaching in such scenarios.

Brevo (SendinBlue) presents an array of sophisticated features at competitive price points. If you’re ambivalent about which plan to opt for initially, there’s always the flexibility of starting with the free plan—it doesn’t incur any costs indefinitely.

It’s crucial to acknowledge, however, that while Brevo (SendinBlue) delivers a broad spectrum of high-end functionalities, it might not be the quintessential fit for every business. Certain shortcomings could make it less ideal for specific ventures. Should you find that Brevo (SendinBlue) doesn’t align perfectly with your needs, you can explore other cost-effective alternatives like MailerLite, Benchmark Email, or Mailchimp.

For instance, MailerLite is not just about email marketing. With prices beginning at $10 per month, it intertwines an easy-to-use interface with dynamic automation. This, along with other distinctive features, can empower your marketing strategies and bolster customer engagement.

Nevertheless, if you’re not poised to make an immediate purchase, diving into the free plan or scheduling a demo to familiarize yourself with its nuances is always a good strategy.

Final Thoughts on Brevo (SendinBlue) Pricing

Brevo (SendinBlue) has distinctly carved out its space in the crowded landscape of email marketing tools, offering varied pricing options tailored to diverse business needs. From fledgling startups to established enterprises, there’s a plan for everyone. What stands out is Brevo’s commitment to delivering robust features even in its free plan, ensuring that budget constraints don’t stifle business growth. The ascending scale of features in the higher-tier plans demonstrates flexibility for businesses eyeing expansion. However, like any tool, it’s imperative to align its offerings with your specific needs and goals. As you contemplate the right plan for your business, remember that the value derived from any tool isn’t just in its price but in its potential to drive tangible results. In the end, Brevo’s pricing reflects its vision to cater to a wide spectrum of businesses, ensuring that email marketing remains accessible, efficient, and impactful for all.

Brevo Pricing: FAQs

1. What does the Brevo Free Plan offer?

The Brevo Free Plan is ideal for small businesses and new marketers. It supports up to 300 emails per day, offering features like basic email campaigns, SMS marketing, and limited marketing automation. However, emails will have Brevo branding.

2. How many emails can I send with the Starter Plan?

With the Starter Plan, you can send up to 20,000 emails per month starting at $25. The email sending limit can increase with additional costs.

3. Is there branding on the emails I send with the Starter Plan?

No, the Starter Plan allows you to send emails without Brevo branding, ensuring a more professional look.

4. What advanced features does the Business Plan offer?

The Business Plan supports advanced features like landing page builders, A/B testing, advanced automation, multi-user access, and advanced reporting.

5. How much does the Business Plan cost?

Pricing for the Business Plan starts at $65 per month for 20,000 emails. Costs increase with the number of emails and additional features.

6. Is there a custom plan for larger businesses?

Yes, Brevo offers the Enterprise Plan, tailored for large-scale organizations. You’ll need to contact their sales team for a custom quote.

7. Can I remove Brevo’s branding from my emails?

Yes, starting from the Starter Plan onwards, you can send emails without Brevo’s branding.

8. Are there discounts for annual billing?

Yes, both the Starter and Business Plans offer a 10% discount for yearly payments.

9. Does Brevo offer integrations with other platforms?

Yes, the Enterprise Plan offers advanced integrations with platforms like Salesforce and WordPress.

10. Can I change my plan later on?

Absolutely! Brevo offers the flexibility to upgrade or downgrade your plan based on your evolving business needs.

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