Moosend Pricing 2024: Which Plan Do You Need?

Moosend Pricing 2024: Which Plan Do You Need?

In the ever-evolving landscape of digital marketing, email marketing tools have become indispensable for businesses looking to connect with their audience effectively. Among these tools, Moosend has emerged as a prominent player. This blog post aims to introduce Moosend, a versatile and powerful email marketing platform, and discuss the critical role of Moosend Pricing in selecting the right service for your marketing needs. Moosend is an all-in-one email marketing automation platform that caters to a wide range of businesses – from small startups to large enterprises. Known for its user-friendly interface, it offers an array of features such as email campaign creation, list segmentation, personalized messaging, and detailed analytics. What sets Moosend apart is its ability to automate repetitive tasks, allowing marketers to focus more on strategy and less on the mechanics of email marketing.

When selecting an email marketing service, understanding the pricing structure is crucial. It’s not just about choosing the most affordable option; it’s about finding the right balance between cost and value. The pricing of a service like Moosend can significantly impact your marketing budget and ROI. It’s essential to consider not only the upfront costs but also the scalability of the service as your business grows. A transparent and flexible pricing model ensures that you only pay for what you need, avoiding unnecessary expenses while still accessing essential features that drive your marketing campaigns forward.

Understanding Moosend and its pricing will be instrumental in making an informed decision about whether it’s the right tool for your email marketing needs. This blog post aims to provide a comprehensive insight into Moosend, guiding you through its pricing structure and how it aligns with various marketing requirements and budgets.

Moosend Pricing Tiers: A Detailed Overview

Moosend, as an email marketing platform, offers a range of pricing tiers designed to cater to different needs and budgets. Understanding these tiers is essential for businesses to choose a plan that aligns with their marketing goals and financial constraints. In this section, we’ll dive into the details of Moosend’s pricing structure, discussing each tier and whom it is best suited for.

  • Free Plan
    • Features: Moosend’s Free Plan is an excellent starting point for small businesses and individuals new to email marketing. This tier typically includes basic email marketing features, such as access to the drag-and-drop email editor, basic analytics, and some degree of email automation.
    • Best Suited For: Ideal for beginners, small startups, or businesses with a small email list that are just starting with email marketing campaigns.
  • Pro Plan
    • Features: The Pro Plan is a step up, offering more advanced features. This may include unlimited emails, enhanced automation features, landing pages, transactional emails, and access to SMTP servers. The plan also usually offers better analytics and reporting tools, crucial for understanding campaign performance.
    • Best Suited For: Small to medium-sized businesses or growing startups that need more sophisticated email marketing tools beyond the basics.
  • Enterprise Plan
    • Features: The Enterprise Plan is the most advanced tier in Moosend’s pricing structure. It often includes all the features of the Pro Plan, plus premium services like a dedicated account manager, custom reporting, and advanced integrations. Some plans may offer custom IP addresses and more extensive customer support options.
    • Best Suited For: Large businesses or enterprises with extensive email marketing needs, requiring a more bespoke service with advanced features and dedicated support.

Understanding the Pricing Model

  • Scaling with Your Business: One of the significant advantages of Moosend’s pricing structure is its scalability. As your business grows and your email marketing needs become more complex, you can move up the tiers.
  • Billing Flexibility: Moosend typically offers both monthly and annual billing options, with annual plans often coming at a discounted rate.

Moosend Free Plan

Moosend’s Free Plan is designed to cater to those new to email marketing or small businesses with basic email campaign needs. Let’s take an in-depth look at what this plan offers and the limitations that come with it, to help you assess whether it’s the right fit for your needs.

  • Email Campaign Creation: Users on the Free Plan can create and send email campaigns using Moosend’s user-friendly editor, which includes basic templates and design options.
  • Subscriber List Management: The plan typically allows for a certain number of subscribers, enabling you to build and manage your contact list effectively.
  • Basic Automation: Moosend’s Free Plan often includes some level of automation, allowing you to send out automated emails like welcome messages or basic follow-ups.
  • Reporting and Analytics: Gain insights into your campaign’s performance with basic analytics such as open rates, click rates, and subscriber activity.
  • Sign-Up and Subscription Forms: The plan usually includes access to customizable sign-up forms to help grow your subscriber list.

Limitations of the Free Plan

  • Subscriber Limits: The Free Plan usually has a cap on the number of subscribers you can have in your list. Once you exceed this limit, you’ll need to upgrade to a paid plan.
  • Email Send Limits: There might be restrictions on the number of emails you can send in a month.
  • Limited Automation Features: While basic automation is included, more advanced triggers and sequences are typically reserved for paid plans.
  • Basic Templates and Design Options: The range of templates and design tools may be more limited compared to what’s offered in paid plans.
  • No Custom Domain: The use of a custom domain for landing pages and forms is often not available in the Free Plan.
  • Limited Customer Support: Support options might be limited to email support only, with more immediate support channels like live chat or phone reserved for paying customers.

The Moosend Free Plan offers a solid foundation for those just starting out in email marketing or with minimal requirements. However, as your needs grow, you may find the limitations in terms of subscriber capacity, email sends, and advanced features prompting an upgrade to one of the paid plans.

Moosend Paid Plan

Moosend offers a range of paid plans that cater to various business sizes and needs, from small businesses to large enterprises. Each plan comes with its unique set of features and benefits, designed to enhance your email marketing efforts as your business grows. Let’s break down the features and benefits of each paid plan to help you decide which is the best fit for your business.

Moosend Basic Plan


  • Increased Subscriber Limits: This plan typically offers a higher subscriber limit compared to the free plan.
  • More Email Sends: Enjoy a higher or even unlimited number of email sends per month.
  • Advanced Segmentation: Segment your audience based on more detailed criteria for targeted campaigns.
  • Enhanced Analytics: Get more in-depth insights into your campaigns with advanced reporting features.


  • Ideal for small to medium-sized businesses looking to expand their email marketing beyond the basics.
  • Great for those needing more robust analytics to fine-tune their marketing strategies.

Moosend Standard Plan


  • Landing Pages and Subscription Forms: Create custom landing pages and subscription forms to increase conversions.
  • Advanced Automation: Access to more sophisticated automation features, including complex workflows.
  • Transactional Emails: Send transactional emails, such as receipts or shipping notifications.


  • Suited for medium-sized businesses with more complex email marketing needs.
  • Helpful for e-commerce sites needing transactional email capabilities.

Moosend Pro Plan


  • Custom Reporting: Create and customize reports to suit your specific needs.
  • Dedicated IP: Option to have a dedicated IP address for improved deliverability.
  • Priority Support: Get faster customer support responses and access to more support channels.


  • Ideal for larger businesses or those with advanced email marketing requirements.
  • Beneficial for businesses requiring a high level of customization and dedicated support.

Moosend Enterprise Plan


  • Custom Feature Integration: Tailor-made features to fit your specific business needs.
  • Dedicated Account Manager: Personalized assistance and strategic guidance from a dedicated manager.
  • Advanced Compliance and Security Features: Enhanced security options for businesses with high compliance needs.


  • Perfect for large enterprises with complex and specific email marketing needs.
  • Suitable for businesses that require a high level of personalization, support, and security.

Each of Moosend’s paid plans is designed to provide the tools and features necessary for businesses at different stages of growth. Whether you’re looking to expand your reach, enhance engagement, or require advanced features for large-scale operations, Moosend has a plan that can cater to your needs.

Moosend vs. Other Email Marketing Tools

In the competitive landscape of email marketing tools, understanding how Moosend’s pricing stacks up against its competitors is crucial for businesses making an informed decision. In this section, we’ll compare Moosend’s pricing with other prominent email marketing platforms and highlight what makes Moosend stand out in terms of cost-effectiveness.

  • Moosend vs. Mailchimp
    • Mailchimp often offers a tiered pricing structure similar to Moosend, but Moosend is generally more cost-effective, especially for small to medium-sized businesses. While Mailchimp provides a wider range of integrations and features, Moosend’s more straightforward pricing and no-contact limit on some plans can be more advantageous for budget-conscious businesses.
  • Moosend vs. Constant Contact
    • Constant Contact is known for its user-friendly interface and robust support, but it typically comes at a higher cost, particularly for larger subscriber lists. Moosend, with its competitive pricing, offers a more budget-friendly option for businesses with large mailing lists without compromising essential features.
  • Moosend vs. Sendinblue
    • Sendinblue prices its plans based on the number of emails sent rather than the number of subscribers. This can be beneficial for businesses with a small subscriber list but high email frequency. However, Moosend’s subscriber-based pricing can be more cost-effective for those with larger lists and moderate email sending needs.
  • Moosend vs. GetResponse
    • GetResponse offers similar functionalities to Moosend but tends to be slightly more expensive, especially at higher tiers. Moosend stands out with its user-friendly automation and segmentation tools at a more accessible price point, especially suitable for small to mid-sized businesses.

What Makes Moosend Stand Out

  • Cost-Effectiveness for Growing Businesses: Moosend offers a highly competitive pricing structure, especially attractive to small and medium-sized businesses that are scaling up.
  • No Subscriber Limits on Certain Plans: Unlike many competitors, Moosend offers plans with no subscriber limits, providing great value for businesses with large contact lists.
  • Straightforward Pricing Structure: Moosend’s pricing is transparent and straightforward, making it easier for businesses to predict costs and budget accordingly.
  • Free Plan with Robust Features: Moosend’s Free Plan is more feature-rich compared to many competitors, offering an excellent starting point for small businesses and startups.

In summary, while several email marketing tools offer a range of features and functionalities, Moosend distinguishes itself through its cost-effective pricing structure, making it a compelling choice for businesses looking for value without sacrificing essential features.

Additional Costs and Add-ons in Moosend

Understanding the full cost of an email marketing platform involves more than just the base pricing of its plans. Additional costs and add-ons can significantly impact your overall investment. In the case of Moosend, it’s essential to consider these extra expenses to fully grasp the total cost of using the service. Let’s explore the potential additional costs and add-ons you might encounter with Moosend.

  • Overage Fees
    • If you exceed the email or subscriber limits of your plan, you may incur overage fees. These fees are charged based on the extent of the overuse and can vary. It’s important to monitor your usage to avoid unexpected charges.
  • Add-Ons for Enhanced Functionality
    • Moosend may offer add-ons that provide additional functionality or enhanced features beyond what’s included in your plan. These can include advanced analytics, premium integrations, or additional automation capabilities.
  • Transactional Email Fees
    • While some plans might include transactional emails, in others, this could be an add-on service with its own pricing structure, especially relevant for e-commerce businesses.
  • Custom Domain and Branding
    • Using a custom domain for your email campaigns or removing Moosend branding from your emails and landing pages might require an additional fee, depending on your plan.
  • Dedicated IP Address
    • For businesses with high-volume sending needs, a dedicated IP address can improve deliverability. This is usually an extra cost and is more common in higher-tier plans or as an add-on.
  • Priority Support
    • While basic customer support is included in all plans, priority support, which may offer faster response times or more direct access to support personnel, can come at an additional cost.

When and Why These Costs Might Apply

  • Business Growth and Scaling: As your business grows, your email marketing needs may exceed your current plan’s limits, necessitating an upgrade or incurring overage fees.
  • Need for Advanced Features: You might require more advanced features or integrations that are not included in your base plan, leading to additional add-on costs.
  • High Volume or Specialized Sending Needs: High-volume senders or businesses with specific deliverability needs might opt for a dedicated IP address or transactional email services, incurring extra costs.

It’s crucial for businesses to be aware of these potential additional costs when choosing Moosend. By understanding when and why these costs might apply, you can better plan your email marketing budget and choose the most cost-effective plan for your needs.

Custom Plans for Large Enterprises with Moosend

For large enterprises with specific and advanced email marketing needs, a one-size-fits-all approach often falls short. This is where Moosend’s custom plan options come into play, offering tailored solutions that cater to the unique requirements of larger businesses. In this section, we’ll discuss how these custom plans work and the process for approaching Moosend to create a plan that fits your enterprise’s needs.

Tailored Features and Services

  • Custom plans are designed to address the specific needs of large enterprises. This could include advanced automation capabilities, high-volume sending capacity, sophisticated segmentation and personalization options, enhanced security features, and more.
  • Integration with enterprise-level systems and platforms is also a key component, ensuring seamless workflow between Moosend and other business tools.

Dedicated Support and Consultation

  • Large enterprises can benefit from dedicated account management and priority customer support, ensuring any issues or needs are addressed promptly and effectively.
  • Custom plans may also offer strategic consultation services, helping businesses to optimize their email marketing strategies and maximize ROI.

Enhanced Compliance and Security

  • For enterprises, especially those in regulated industries, custom plans can offer enhanced compliance features, adhering to specific industry standards and regulations.
  • Enhanced security features, such as dedicated IP addresses, advanced encryption, and secure data handling protocols, are also crucial components.

Approaching Moosend for a Custom Plan

  • Initial Inquiry and Consultation
    • Reach out to Moosend directly through their website or contact their sales team to express interest in a custom plan.
    • The initial consultation typically involves discussing your business size, needs, and specific requirements.
  • Requirement Analysis
    • Moosend’s team will likely conduct a detailed analysis of your business’s email marketing needs, including technical requirements, integration needs, volume expectations, and any specific features or services you require.
  • Custom Plan Proposal
    • Based on the analysis, Moosend will propose a custom plan tailored to your enterprise. This proposal will include pricing, a detailed list of features and services, and any additional support or consultancy services.
  • Negotiation and Finalization
    • There may be a phase of negotiation to fine-tune the proposal. This is an opportunity to ensure that the plan aligns perfectly with your business needs and budget.
    • Once agreed upon, the custom plan is finalized and set into motion.

Large enterprises looking for a robust, scalable, and highly personalized email marketing solution will find Moosend’s custom plan options to be a fitting choice. By working closely with Moosend to tailor a plan, large businesses can ensure their email marketing strategy is as efficient and effective as possible.

Moosend Discounts and How to Access Them

Moosend, like many email marketing platforms, offers various discounts that can provide significant savings to businesses. Understanding how to access these discounts can make a notable difference in your email marketing budget. Here, we’ll explore some of the common discounts offered by Moosend and provide tips on how you can take advantage of them.

  • Annual Billing Discount
    • Many email marketing services, including Moosend, offer discounts for customers who choose annual billing over monthly billing. Opting for an annual plan can lead to a substantial reduction in overall cost.
    • Tip: If you have a stable subscriber count and email volume, consider switching to an annual plan to avail of this discount.
  • Non-Profit Organization Discounts
    • Moosend may offer special pricing or discounts for non-profit organizations. This is in recognition of their unique budget constraints and the value they provide to communities.
    • Tip: If you’re running a non-profit, reach out to Moosend’s sales or support team to inquire about any available non-profit discounts.
  • Volume Discounts for Large Subscriber Lists
    • Businesses with a large number of subscribers may be eligible for volume discounts. These discounts are often not publicly advertised but may be available upon request.
    • Tip: If you have a large subscriber list, contact Moosend directly to discuss potential volume discounts.
  • Special Promotional Offers
    • From time to time, Moosend may run special promotional offers, especially during certain times of the year like Black Friday, Cyber Monday, or company anniversaries.
    • Tip: Stay updated with Moosend’s newsletters and social media channels to catch any limited-time promotional offers.
  • Referral Programs
    • Moosend might have a referral program where you can earn discounts or account credits by referring new customers.
    • Tip: Leverage your network to refer others to Moosend and benefit from the referral program.
  • Custom Plan Negotiation
    • For businesses opting for custom plans, there’s often room for negotiation in pricing, especially if you commit to a long-term contract.
    • Tip: During negotiations for a custom plan, discuss potential discounts for long-term commitment or high-volume usage.

Taking advantage of these discounts requires a proactive approach – from choosing the right billing cycle to reaching out to Moosend directly for potential savings. By exploring these avenues, businesses can make the most of Moosend’s services while optimizing their email marketing budgets.

Strategies for Maximizing the Value of Your Moosend Plan

Maximizing the value of your Moosend plan is key to achieving a strong return on investment in your email marketing efforts. Whether you’re on a free, basic, or advanced plan, there are strategies to ensure you’re getting the most out of Moosend’s features. Let’s explore how you can utilize Moosend efficiently and effectively.

  • Utilize All Available Features
    • Explore and Use Every Feature: Dive deep into Moosend’s features – from email automation and segmentation to landing pages and analytics. Even on the free plan, make sure you’re using all the available tools to their fullest potential.
    • Tip: Regularly check Moosend’s updates or feature additions to stay informed about new tools that can enhance your campaigns.
  • Leverage Automation for Efficiency
    • Set Up Email Automation: Use Moosend’s automation features to save time and increase efficiency. Automate welcome emails, follow-ups, and other repetitive tasks.
    • Tip: Regularly review and update your automation workflows to keep them relevant and effective.
  • Segment Your Email List
    • Create Targeted Campaigns: Use Moosend’s segmentation tools to divide your email list into targeted groups. This allows for more personalized and effective email campaigns.
    • Tip: Continuously refine your segments based on subscriber behavior and campaign feedback for more targeted marketing.
  • Optimize Your Email Designs
    • Use Responsive Templates: Ensure your email designs are mobile-friendly and visually appealing. Use Moosend’s templates and customization tools to create engaging emails.
    • Tip: Conduct A/B testing on different email designs to find out what works best for your audience.
  • Analyze and Act on Data
    • Study Campaign Analytics: Use Moosend’s analytics to track the performance of your campaigns. Look at open rates, click-through rates, and conversions to gauge effectiveness.
    • Tip: Use insights from analytics to tweak and improve future campaigns for better engagement and results.
  • Integrate with Other Tools
    • Connect with Other Platforms: Make use of Moosend’s integration capabilities to connect with other tools like CRM systems, e-commerce platforms, and social media.
    • Tip: Seamless integration allows for more comprehensive data analysis and streamlined marketing efforts.
  • Engage in Continuous Learning
    • Stay Informed and Educated: Take advantage of Moosend’s resources like webinars, tutorials, and blogs to keep improving your email marketing skills.
    • Tip: Continuously learning new strategies and best practices can significantly enhance the effectiveness of your email marketing.

Making the most of your Moosend plan involves a combination of leveraging all available features, optimizing your email marketing strategies, and continuously learning and adapting to new trends and tools. By following these strategies, you can ensure that you are using Moosend as efficiently and effectively as possible, leading to better marketing outcomes and a stronger return on investment.

Read Moosend Review 2024

Final Thoughts on Moosend Pricing and Value

As we reach the conclusion of our exploration into Moosend’s pricing and features, it’s clear that Moosend offers a compelling value proposition for a range of businesses, from small startups to large enterprises. The platform’s flexible pricing structure, combined with its robust set of email marketing tools, makes it a viable option for various marketing needs and budgets.

Moosend’s pricing structure is designed with scalability in mind, allowing businesses to start with a basic plan and gradually move to more advanced tiers as their needs evolve. The free plan is an excellent starting point for small businesses or individuals, offering essential email marketing tools without any financial commitment. As businesses grow, the paid plans offer more advanced features like enhanced automation, segmentation, and analytics, which are crucial for more sophisticated marketing strategies.

The platform stands out for its cost-effectiveness, especially when compared to other email marketing tools in the market. The absence of subscriber limits on certain plans and the availability of a wide range of integrations and automation capabilities provide substantial value, particularly for growing businesses.

Recommendations Based on User Needs and Business Sizes

  • For Small Businesses and Startups
    • Start with the free plan to understand the basics of email marketing.
    • As your subscriber list grows, consider upgrading to a basic paid plan for more advanced features and higher email sending limits.
  • For Medium-Sized Businesses
    • Opt for a standard or pro plan to leverage enhanced automation and segmentation capabilities.
    • Utilize A/B testing and detailed analytics to refine your marketing strategies.
  • For Large Enterprises and E-commerce Platforms
    • Consider custom or enterprise plans for tailored features, dedicated support, and enhanced security options.
    • Take advantage of Moosend’s integration capabilities to sync with your existing CRM and e-commerce platforms.
  • For Non-Profits and Educational Institutions
    • Explore any special pricing or discounts available for non-profit and educational entities.
    • Focus on leveraging Moosend’s automation and segmentation tools for targeted outreach and engagement.

In conclusion, Moosend offers a versatile and scalable email marketing solution that can cater to a wide array of business needs. Whether you’re just starting out or looking to enhance your existing email marketing strategies, Moosend provides a cost-effective and feature-rich platform that can support and grow with your business.

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