GetResponse Vs Mailchimp: Which Software is Better in 2024

Choosing the right email marketing software can be a make-or-break decision for your business’s marketing strategy. Two of the industry giants that often come up in this conversation are GetResponse and Mailchimp. Both platforms offer a wealth of features aimed at helping businesses engage their audience, nurture leads, and drive conversions. However, they each have their unique strengths, weaknesses, and ideal use-cases. In this in-depth comparison of GetResponse vs Mailchimp, we aim to dissect their functionalities, pricing, ease of use, and more to help you make an informed decision. Whether you’re a small business owner, a seasoned marketer, or a startup looking to make a mark, read on to find out which platform aligns best with your marketing goals.

GetResponse Vs Mailchimp: Features

Both GetResponse and Mailchimp offer strong features, but they cater to different needs and priorities. GetResponse excels in automation and has unique features like webinar hosting, making it a more comprehensive solution for full-fledged marketers. Mailchimp, on the other hand, is simpler to use and offers robust e-commerce integrations, making it ideal for small businesses focusing on online sales.

1. Email Templates

• GetResponse: Offers a wide variety of professionally designed email templates that are fully customizable. Users can also start from scratch with a drag-and-drop builder.
• Mailchimp: Also provides a range of customizable templates, along with a user-friendly drag-and-drop builder, but generally offers fewer template options than GetResponse.

2. Automation

• GetResponse: Known for its advanced automation features, GetResponse offers complex autoresponder sequences and the ability to create conversion funnels, including webinars, sales funnels, and more.
• Mailchimp: Provides decent automation capabilities with triggers based on user behavior, but generally not as robust or intricate as GetResponse.

3. Analytics and Reporting

• GetResponse: Provides comprehensive analytics including open rates, click-through rates, and more. Also offers email ROI tracking and advanced segmentation options.
• Mailchimp: Offers robust analytics with an interactive dashboard showing detailed metrics, including ROI tracking. However, advanced analytics are generally reserved for higher-tier plans.

4. Landing Page Builder

• GetResponse: Comes with a high-quality landing page builder that allows for A/B testing, among other functionalities.
• Mailchimp: Also provides a landing page builder, but it is generally considered less versatile and feature-rich than GetResponse’s.

5. E-commerce Capabilities

• GetResponse: Provides advanced e-commerce features including cart abandonment emails, product recommendations, and even a native storefront capability.
• Mailchimp: Offers e-commerce features like product recommendations and abandoned cart recovery but lacks a native storefront feature.

6. Webinar Hosting

• GetResponse: Unique in this comparison for offering webinar hosting capabilities, allowing for an integrated experience from email to webinars.
• Mailchimp: Does not offer webinar hosting, so users would need to integrate with a third-party tool for this functionality.

7. Third-party Integrations

• GetResponse: Offers integrations with a wide variety of third-party tools, from CRMs to payment gateways.
• Mailchimp: Also provides a range of third-party integrations but is known for its seamless integration with e-commerce platforms like Shopify.

8. A/B Testing

• GetResponse: Provides extensive A/B testing capabilities, including testing up to five variants of an email.
• Mailchimp: Offers basic A/B testing capabilities, with testing usually limited to two or three variants depending on the plan.

9. User Experience

• GetResponse: Known for its intuitive interface that is suitable for both beginners and advanced users.
• Mailchimp: Also provides an easy-to-use interface but focuses more on simplicity, which may lack some advanced options for professional users.

GetResponse Vs Mailchimp: Pros and Cons

Both GetResponse and Mailchimp are heavy hitters in the email marketing arena, but they have distinct advantages and drawbacks depending on your specific needs. Here’s a detailed comparison of the pros and cons of each platform.

GetResponse Pros and Cons

GetResponse Pros

1. Advanced Automation: GetResponse offers a robust set of automation features, including autoresponders, triggers, and conversion funnels, giving you the ability to create complex and customized email sequences.
2. Webinar Hosting: One of the unique features of GetResponse is its ability to host webinars, providing an all-in-one solution for businesses looking to engage with their audience through multiple channels.
3. Comprehensive Analytics: The analytics suite is extensive, allowing you to track metrics like ROI, open rates, click-through rates, and engagement over time. It even allows for advanced segmentation and targeting.

GetResponse Cons

1. Learning Curve: The range of advanced features can make the platform a bit intimidating for beginners.
2. Cost: The advanced features, especially those like webinars and advanced analytics, are available only in higher-tier plans, making it expensive for small businesses or startups.

Mailchimp Pros and Cons

Mailchimp Pros

1. User-Friendly Interface: Mailchimp is renowned for its intuitive, easy-to-use interface. Even if you’re new to email marketing, you’ll find it easy to navigate through the platform.
2. E-commerce Integration: If you run an online store, Mailchimp offers seamless integration with platforms like Shopify and Woo Commerce, enabling you to easily manage your email marketing alongside your e-commerce operations.
3. Generous Free Plan: Mailchimp offers a robust free plan that’s great for small businesses or individuals who are just getting started with email marketing. The free plan even includes basic automation features.

Mailchimp Cons

1. Limited Advanced Automation: While Mailchimp does offer automation, it’s not as extensive or customizable as what you’d find in GetResponse.
2. Cost for Advanced Features: Like GetResponse, the advanced features are part of the more expensive plans. Moreover, Mailchimp’s pricing can quickly escalate as you add more contacts to your list.

GetResponse Vs Mailchimp: Pricing

The cost of your email marketing software can be a significant factor in your decision, especially for startups and small businesses. Both GetResponse and Mailchimp offer a variety of pricing plans to suit different needs, but they are structured differently. Here’s a detailed look at the pricing comparison between the two platforms:

GetResponse Pricing

• Free Trial: GetResponse offers a 30-day free trial with no credit card required, giving you an opportunity to test out its features before committing.
• Basic Plan: Starting at $15/month for up to 1,000 subscribers, this plan includes features like email marketing, unlimited landing pages, and basic automation.
• Plus Plan: At $49/month for up to 1,000 subscribers, the Plus plan offers more advanced automation, webinar hosting for up to 100 attendees, and sales funnels.
• Professional Plan: Priced at $99/month for up to 1,000 subscribers, this plan offers unlimited webinars, more advanced automation, and multi-user access.
• Enterprise Plan: Custom pricing for large-scale needs, includes all features and dedicated support.

Additional Costs:

• Overages on email sends or subscriber counts can result in additional charges.

Mailchimp Pricing

• Free Plan: Mailchimp offers a free plan that includes basic features and allows up to 2,000 contacts and 10,000 monthly email sends. This is a good starting point for small businesses or individual users.
• Essentials Plan: Starting at $9.99/month, this plan offers analytics, A/B testing, and access to email templates. It’s based on the number of contacts you have.
• Standard Plan: At $14.99/month to start, you get advanced automation, retargeting ads, and custom templates.
• Premium Plan: Starting at $299/month, this plan offers advanced segmentation, multi-variate testing, and priority support.

Additional Costs:

• Pay-as-you-go options and add-ons like additional users or specialized support can also add to the monthly cost.

Top FAQs: GetResponse vs Mailchimp

1. What are the main differences between GetResponse Vs Mailchimp?

The main differences lie in their feature sets, pricing structures, and user interfaces. GetResponse offers more comprehensive automation, webinar hosting, and sales funnel features, making it suitable for users focusing on automated marketing campaigns and online courses. Mailchimp excels in user-friendly design, offering an easy-to-use platform with robust reporting and analytics features, making it ideal for beginners and small businesses.

2. Which platform offers better automation features?

Answer: GetResponse is generally considered to offer more advanced automation features, with the ability to create complex automation workflows that include conditions, actions, and filters. Mailchimp also offers automation capabilities, but they are often seen as more basic compared to GetResponse.

3. How do the pricing plans of GetResponse Vs Mailchimp compare?

Answer: Both platforms offer a range of pricing plans based on the number of subscribers. Mailchimp provides a free plan with basic features for up to 2,000 contacts. GetResponse does not offer a traditional free plan but does provide a 30-day free trial. For paid plans, pricing can vary based on the features needed, with GetResponse often being more cost-effective for higher-tier features.

4. Can I host webinars on either platform?

Answer: GetResponse offers built-in webinar hosting capabilities, allowing users to host live webinars directly within the platform, a feature not available in Mailchimp.

5. Which platform is more user-friendly for beginners?

Answer: Mailchimp is widely recognized for its user-friendly interface and ease of use, making it an excellent choice for beginners or small businesses that need straightforward email marketing solutions.

6. Do both platforms integrate with other tools and software?

Answer: Yes, both GetResponse and Mailchimp offer a wide range of integrations with popular CRM software, e-commerce platforms, social media tools, and other marketing services to extend the functionality and streamline marketing efforts.

7. Which service offers better analytics and reporting features?

Answer: Mailchimp is known for its detailed reporting and analytics features, offering in-depth insights into campaign performance, audience behavior, and more. GetResponse also provides comprehensive analytics but with a focus on conversion-related metrics, particularly useful for sales funnels and automated sequences.

8. How do GetResponse Vs Mailchimp handle list management and segmentation?

Answer: Both platforms offer robust list management and segmentation capabilities, allowing users to segment their lists based on various criteria. However, GetResponse provides a more dynamic segmentation feature that updates in real-time based on subscriber actions.

9. Which platform is better for designing emails?

Answer: Mailchimp offers a wide range of pre-designed templates and a highly intuitive drag-and-drop email builder, making it easy to design beautiful emails without needing design skills. GetResponse also offers a powerful email design tool with a broad selection of templates, but Mailchimp is often praised for its design flexibility and aesthetics.

10. How is customer support provided by GetResponse Vs Mailchimp?

Answer: GetResponse provides 24/7 live chat support and email support, along with a comprehensive knowledge base. Mailchimp also offers extensive support through email, live chat, and a detailed help center, but access to live support depends on the subscription plan.

GetResponse Vs Mailchimp: Final Thoughts

Choosing between GetResponse and Mailchimp comes down to your specific needs, budget, and what features you prioritize the most in an email marketing platform. GetResponse excels in advanced automation, webinar hosting, and offers a comprehensive suite of analytics features, making it ideal for businesses looking for a robust, all-in-one marketing solution. On the other hand, Mailchimp shines with its user-friendly interface, generous free plan, and strong e-commerce integrations, making it a suitable choice for small businesses or those new to email marketing. Both platforms have their unique strengths and weaknesses, so carefully consider what aspects are most crucial for your business’s marketing success before making your final decision.